Packaging plays a major role in customer experience and brand image and adding UV coating can elevate your packaging to the next level. Consumers focus on packaging that feels luxurious, designed with purpose, and adds value to the product. But what is UV Coating, and is it right for your product?
UV coating: what is it?
A liquid coating is applied to a carton or direct mail piece, and then it is immediately cured with ultraviolet light. This speedy application and drying time has many benefits, like adding an aesthetic touch to your packaging and increased scuff resistance. There are several types of UV coatings, including methods of application and finishes.
Types of UV coating
There are two main facets to consider when looking at UV coatings: the gloss level, and the application type. UV coating is a very versatile coating method and can suit multiple business and aesthetic needs.
- Gloss vs. Matte vs. Soft-touch vs. Textured Finishes: Choosing between these types of finishes might be something you’ve already done. If your business runs on predetermined packaging requirements, you might already prefer one or the other. UV coatings are very popular with a high gloss finish, enhancing colors and logos with ease and elevating your packaging’s appearance. Gloss finishes can feel luxurious, but matte finishes work particularly well with some brand images and cosmetics boxes.
- Full Coating vs. Spot Coating: UV coatings can be applied in two ways. They can completely cover a box or mailer, or they can be applied in “spots” that highlight certain parts of the design. Spot coating can highlight elements, adding shine and a custom finish. This is a good fit for logos, symbols, or spots with extra color, where the UV finish enhances and deepens the visual impact of your packaging.
The pros and cons
While not every box is going to benefit from a UV coating, they’re incredibly versatile. The design possibilities of spot UV coating are limitless, and you can be innovative with your branding and design aesthetics.
Firstly, UV coatings offer an extra layer of protection for products that are handled a lot. Items like folders, mailers, and boxes can get damaged during the shipping process, and UV coatings reduce scratching. For ecommerce brands, having your packages arrive in good condition is important for an optimal customer experience.
Secondly, they’re highly customizable. Match a UV coating with embossed text, colored finishes, and even scents to create designs that are unique to your brand. Mixing a high gloss UV spot coating onto a matte box creates a striking visual effect that adds value to the unboxing experience.
We only have one con to mention, and it’s that UV coatings require a slightly thicker surface to work successfully. Very thin papers won’t stand up to the application process, even though the application and curing stages are fast.
UV coating solutions by Ritter’s Printing & Packaging
If you think UV coatings could enhance your packaging, don’t hesitate to speak to us about your options. We have years of experience providing fast and quality cartons and mailers, and whatever your UV coating requirements, we’re on hand to make it happen. We offer UV coating services along with a design and consultation process, ensuring you receive quality products that represent your brand.