Choosing between matte and gloss package lamination is an important choice in the design process. While both add luxury, they add different kinds of luxury, and that changes the experience your customers have with your products. It affects how eye-catching the box is, how it feels in their hands, and the first impression customers have when interacting with it (and we all know how important first impressions are).
In truth, there’s no right answer. Neither type of package lamination has an advantage over the other, and it’s all about your specific needs. Even though there’s no simple answer, we’re here to help you choose the right type for your business needs and create your ideal carton.
Package lamination: what is it?
A plastic layer of film is laminated to a sheet of paper to provide visual impact, reduce possible damage to boxes, and portray a specific brand image. It is usually applied to the outer surface of a box, and it affects the kind of color choices and design choices you make. However, both types of lamination allow for extra customization such as embossing and UV coatings, so you’re not completely left out from combining packaging solutions.
We advise working with a company who is familiar with lamination – they can tell you everything you need to know about the packaging solutions available. Different finishes are going to make colors pop or fade, and it’s important you look at your design as a whole before making a decision.
Matte lamination embodies luxury without being flashy. The feel is luxurious but not showy and is excellent at creating a relaxing customer experience. Cosmetic and wellness products, particularly items like premium spa products, moisturizers, or aftershaves, pair especially well with matte packaging. These products have a “wind-down” effect, meaning your customers are using them to relax or create a peaceful routine.
Matte package lamination has a soft, velvety finish when held, but this does make it more susceptible to marks from handling. While a matte finish can soften your chosen color scheme, you can bring life into your package design with embossed lettering or foils.
Gloss lamination is eye-catching and reflects light, making it the perfect item on a shelf. When you want to stand out and energize, gloss lamination is a perfect solution. In contrast to matte lamination, this “energizing” feeling can excite customers and attract their attention. It makes colors pop and shimmer under direct light, although too much direct light can obscure the designs on the box.
The gloss finish makes it less susceptible to marks from handling, perfect for store display and reducing handling damage. It’s easy to keep clean and remains vibrant.
Lamination services by Ritter’s Printing & Packaging
With package lamination you have so many options to create the best representation of your brand. At Ritter’s Printing & Packaging, we understand the importance of brand image and customer experience. We want to help you find the packaging solution that’s custom-built for your products and style, and we’re here to answer any questions you may have. Give us a call today at 954-771-7204 to discuss your next project.