Best practices in direct mail include using an oversized envelope and utilizing color and text on both sides of the envelope. Case Paper did all this and more in a recent mailing we received. Let’s…
With 42% of Americans reading or scanning their direct mail, it is critical to stand out. Seeing an increase in leads or sales is usually a good indication of a successful direct mail campaign. However,…
Direct mail continues to be a viable marketing resource for businesses. While it’s important for brands to maintain and engage using their digital channels, direct physical mail is still a powerful channel for driving results.…
When it comes to promoting your business through direct mail, who you are trying to reach should be one of your first considerations. Every Door Direct mail and direct mail are two great options to…
There’s always something new and exciting happening in the world of marketing. In this case, that “something new” isdirect mail campaigns. That’s right, even with email and social media, physical mail – in an actual…
Marketing trends often go through cycles, what was considered old often has a revival in popularity. Previously, direct mail advertising was often considered outdated, email was the most innovative way for companies to communicate with…
In a digitally powered world, you may not have considered using direct mail to reach customers and prospects, but it’s a powerhouse for marketing. The lifespan of an email is about 2 seconds, and brand…
Did you know that over 70% of Americans prefer direct mail over email marketing? In our digital world, receiving advertisements in the mail makes consumers feel valued by companies. But even with the inherent preference…
