If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…
Over 75% of marketers in 2020 reported that their advertising campaigns directly influenced their revenue. Innovative marketing solutions offer fresh ways of finding and connecting with new customers. Whether it’s direct mail services, custom labels,…
Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience…
I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…
Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…
When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…
Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…
Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…
