We all know the list and the offer are critical with any direct mail campaign, but let’s not forget the creative. Enticing customers with a seemingly exclusive offer or invitation is a brilliant way to…
“Wow” does not accurately describe the recent mailing from Lincoln. Quite possibly the most interesting direct mail piece I have seen in a long while, Lincoln spared no expense. Yes, it is a car manufacturer…
Print design is a critical part of promoting and establishing your company brand. People are visual creatures, and first impressions count. That means you want your product label, brochure, poster, or carton to be professional-looking.…
If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…
Over 75% of marketers in 2020 reported that their advertising campaigns directly influenced their revenue. Innovative marketing solutions offer fresh ways of finding and connecting with new customers. Whether it’s direct mail services, custom labels,…
Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience…
I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…
Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…
