Category Archives: Direct Mail

It is rare that I see something in our mailbox that inspires me to write a direct mail review but we did recently receive a piece worth blogging about. Why? Because the company (Zip Recruiter)…

With all the tools that marketers employ today, statistics clearly illuminate the power of direct mail. However, to make authentic connections with a targeted direct mail audience, brand managers need to utilize tactics that will…

Why do companies send out direct mail? It could be to generate sales, announce a grand opening, drive traffic to their website, or even wish their clients a happy birthday. No matter the reason, the…

The United States Post Office (USPS) recently sent us a mailing that not only checked off the boxes for best practices but was visually interesting. Attractive artwork can have a huge impact on whether or…

Best practices in direct mail include using an oversized envelope and utilizing color and text on both sides of the envelope. Case Paper did all this and more in a recent mailing we received. Let’s…

With 42% of Americans reading or scanning their direct mail, it is critical to stand out. Seeing an increase in leads or sales is usually a good indication of a successful direct mail campaign. However,…

Direct mail continues to be a viable marketing resource for businesses. While it’s important for brands to maintain and engage using their digital channels, direct physical mail is still a powerful channel for driving results.…