Marketing kits can help promote your brand, create new client relationships, strengthen existing ones, and increase customer loyalty. There are many types of marketing kits that you can create depending on what you are trying…
A well-designed product label can be the difference between a purchase and a missed opportunity. If your product is stored in a bottle or a jar you may be asking what are the best types…
Packaging Review: Sappi Papers Boxes Industry: Paper Manufacturer – Sappi Purpose: Sappi consistently reinforces a message of quality and showcases their expertise in several areas. They are paper manufacturers with the knack for coming up…
You’ve likely heard the expression, “Never judge a book by its cover.” But the truth is, we all do it – and not just with books. Your customers’ first impression of your product is going…
Print design is a critical part of promoting and establishing your company brand. People are visual creatures, and first impressions count. That means you want your product label, brochure, poster, or carton to be professional-looking.…
If your company utilizes printed materials such as marketing mail, product labels, brochures, or packaging products, you need to make sure they are printed correctly. To get a quality result make sure you avoid these…
If you are in the business of producing and/or selling nutraceutical products, you’ll understand how competitive the industry is. The demand for nutraceutical products is rapidly growing, however, this also means competing products are coming…
Beauty products are unboxed, photographed, and closely inspected, and they’re fast turning into an experience as well as a product. Branding effectively and uniquely can be a challenge. At Ritter’s Printing & Packaging we know…
For some businesses, ordering their printing online is the preferred method. Ritter’s Printing & Packaging is pleased to offer web-to-print portals to make ordering easier. A web-to-print portal is an online storefront that allows businesses…
From boxes of tea and band-aids to lipstick and skin creams, carton packaging makes a regular appearance in retail stores and online. Paperboard packaging is one of the most common forms of packaging for consumer…
Although the saying tells us that we shouldn’t choose a book by its cover, many people choose products based on their labels. So choosing the right label for your product is important. At Ritter’s Printing…
Packaging Ideas – Heavyweights by George Industry: Paper Manufacturer – International Paper Purpose: International Papers was introducing a new line of heavyweight, colorful, strong and durable paper meant for specialty packaging. They created a series…
It’s no secret that sustainability is important to businesses in today’s world. Educated consumers also understand how important sustainable carton packaging is. Educated companies will focus on reducing their carbon footprint, the amount of greenhouse…
Many businesses are trying to reduce their carbon footprint and “go green” by using eco-friendly materials and other sustainable practices. This is not only good for the planet but good for a company’s bottom line.…
What is a box sleeve? Also known as a carton sleeve, belly band or packaging sleeve, they are a printed piece of cardstock paper that wraps around an item such as a sealed container or…
No matter what type of product you make, it’s important to invest in its label design. This is what ensures your brand stands out when it’s on display. Creating labels that catch the attention of…
If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…
The packaging you choose for your products is important as it plays a role in the decisions a consumer makes in purchasing. At Ritter’s Printing & Packaging, we offer various packaging and printing finishes to…
Commercial printing is more than business cards, letterhead, and envelopes. It’s an opportunity to get your brand out there in ways that digital mediums cannot. It says that you have made an investment in your…
We’ve all heard of the expression, “Don’t judge a book by its cover.” But the reality is, we all do it, and not just with books. We tend to judge the legitimacy of businesses and…
Many business owners disregard how important custom cartons and packaging are to their products. Product packaging can deeply influence a consumer’s decision to purchase a product. It also provides protection to the product and important…
Designing paperboard carton packaging sounds simple, right? While for some it may just be a box, there is plenty to consider when it comes to the design and end-product. What size do you need, how…
If you’re looking for a creative and cost-effective way to promote your business, then printed labels are the way to go. Custom printed labels are a great way to advertise your brand and reach new…
Product packaging plays a valuable role in consumer decisions. It provides protection to a product while also offering specifics about what it does, its size, its ingredients, and even its expiration date (when applicable). Ultimately,…
Over 75% of marketers in 2020 reported that their advertising campaigns directly influenced their revenue. Innovative marketing solutions offer fresh ways of finding and connecting with new customers. Whether it’s direct mail services, custom labels,…
Whether you make eco-friendly shampoo or craft beer, it’s important to invest in your product’s label design, making sure that your brand jumps off the shelves. A little bit of extra effort can go a…
Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience…
I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…
Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in…
Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…
When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…
Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…
Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…
Direct mail isn’t limited to postcards and fancy brochures; it can also come in the form of a package that houses a product or sample. Sending out a direct mail package with samples to consumers…
Tis the season for catalogs and gifts! The holidays are a great time to take advantage of more creative and festive marketing opportunities. If you have a product that people could benefit from during the…
Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…
HOW SEPHORA TOOK CREATIVITY TO THE NEXT LEVEL USING DIRECT MAIL Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume,…
The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great direct mailer example…
With COVID-19 taking a toll on businesses across the globe, retailers are getting more creative with their marketing campaigns. Costco is just one of the many companies taking advantage of direct mail. In this direct…
