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Jun242022
custom-marking-kits

5 Custom Marketing Kits Your Brand Can Use

Printing Services

Marketing kits can help promote your brand, create new client relationships, strengthen existing ones, and increase customer loyalty. There are many types of marketing kits that you can create depending on what you are trying…

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Jun162022
labels for glass bottles

What Are The Best Types Of Labels For Bottles And Jars?

Labels

A well-designed product label can be the difference between a purchase and a missed opportunity. If your product is stored in a bottle or a jar you may be asking what are the best types…

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Jun142022
reusable and recyclable paper boxes

Paper Boxes – Reusable & Recyclable

Folding Cartons, Reviews

Packaging Review: Sappi Papers Boxes Industry: Paper Manufacturer – Sappi Purpose: Sappi consistently reinforces a message of quality and showcases their expertise in several areas. They are paper manufacturers with the knack for coming up…

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Jun92022
carton packaging

How Carton Packaging Affects Consumer Behavior

Folding Cartons

You’ve likely heard the expression, “Never judge a book by its cover.” But the truth is, we all do it – and not just with books. Your customers’ first impression of your product is going…

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Jun22022
print design

6 Print Design Tips You Should Know

Design Templates, Direct Mail, Folding Cartons, Labels

Print design is a critical part of promoting and establishing your company brand. People are visual creatures, and first impressions count. That means you want your product label, brochure, poster, or carton to be professional-looking.…

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May262022
printing

Printing Pitfalls: Top 15 Mistakes to Avoid

Printing Services

If your company utilizes printed materials such as marketing mail, product labels, brochures, or packaging products, you need to make sure they are printed correctly. To get a quality result make sure you avoid these…

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May242022
Neutraceutical labels

How Nutraceutical Labels Help Your Product Stand Out

Labels

If you are in the business of producing and/or selling nutraceutical products, you’ll understand how competitive the industry is. The demand for nutraceutical products is rapidly growing, however, this also means competing products are coming…

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May182022
cosmetic packaging

The Best Cosmetic Packaging Always Has These Three Things

Folding Cartons

Beauty products are unboxed, photographed, and closely inspected, and they’re fast turning into an experience as well as a product. Branding effectively and uniquely can be a challenge. At Ritter’s Printing & Packaging we know…

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May122022
online printing portals

The Benefits of Web-To-Print Storefront Portals

Printing Services

For some businesses, ordering their printing online is the preferred method. Ritter’s Printing & Packaging is pleased to offer web-to-print portals to make ordering easier. A web-to-print portal is an online storefront that allows businesses…

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May102022
carton packaging

A Breakdown Of Carton Packaging Materials

Folding Cartons

From boxes of tea and band-aids to lipstick and skin creams, carton packaging makes a regular appearance in retail stores and online. Paperboard packaging is one of the most common forms of packaging for consumer…

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May52022
custom labels

Labels 202: Materials & Finishes

Labels

Although the saying tells us that we shouldn’t choose a book by its cover, many people choose products based on their labels. So choosing the right label for your product is important. At Ritter’s Printing…

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Apr292022
packaging-ideas

Packaging Ideas from Ritter’s Printing & Packaging

Reviews

Packaging Ideas – Heavyweights by George Industry: Paper Manufacturer – International Paper Purpose:  International Papers was introducing a new line of heavyweight, colorful, strong and durable paper meant for specialty packaging. They created a series…

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Apr212022
carton packaging

What You Need to Know About Sustainability In Carton Packaging

Folding Cartons

It’s no secret that sustainability is important to businesses in today’s world. Educated consumers also understand how important sustainable carton packaging is. Educated companies will focus on reducing their carbon footprint, the amount of greenhouse…

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Apr192022
eco-friendly label materials

Your Guide To Eco-Friendly Label Materials

Labels

Many businesses are trying to reduce their carbon footprint and “go green” by using eco-friendly materials and other sustainable practices. This is not only good for the planet but good for a company’s bottom line.…

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Apr142022
box sleeves

What Is A Box Sleeve?

Folding Cartons, Printing Services

What is a box sleeve? Also known as a carton sleeve, belly band or packaging sleeve, they are a printed piece of cardstock paper that wraps around an item such as a sealed container or…

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Apr82022
Specialty-Labels

Labels 201: Laminates, Varnishes, and Specialty Finishing

Labels

No matter what type of product you make, it’s important to invest in its label design. This is what ensures your brand stands out when it’s on display.  Creating labels that catch the attention of…

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Apr52022
direct-mail-testing

Three Key Elements of Successful Direct Mail Testing

Direct Mail

If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…

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Mar302022
printing-packaging-finishes

Printing Finishes & Effects That Enhance Your Packaging

Folding Cartons, Printing Services

The packaging you choose for your products is important as it plays a role in the decisions a consumer makes in purchasing. At Ritter’s Printing & Packaging, we offer various packaging and printing finishes to…

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Mar242022
commercial printing

Fort Lauderdale’s Commercial Printing Experts

Printing Services

Commercial printing is more than business cards, letterhead, and envelopes. It’s an opportunity to get your brand out there in ways that digital mediums cannot. It says that you have made an investment in your…

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Mar222022
custom retail labels

Labels 101: What Makes A Label Retail Ready?

Labels

We’ve all heard of the expression, “Don’t judge a book by its cover.” But the reality is, we all do it, and not just with books. We tend to judge the legitimacy of businesses and…

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Mar162022
custom cartons packaging

5 Ways Customizing Your Cartons Makes Your Packaging Stand Out

Folding Cartons

Many business owners disregard how important custom cartons and packaging are to their products. Product packaging can deeply influence a consumer’s decision to purchase a product. It also provides protection to the product and important…

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Mar102022
carton packaging

Questions To Consider When Developing Your Paperboard Carton Packaging

Folding Cartons

Designing paperboard carton packaging sounds simple, right? While for some it may just be a box, there is plenty to consider when it comes to the design and end-product. What size do you need, how…

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Mar82022
label design

7 Ways To Promote Your Business With Labels

Labels

If you’re looking for a creative and cost-effective way to promote your business, then printed labels are the way to go. Custom printed labels are a great way to advertise your brand and reach new…

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Feb242022
packaging

Why Packaging Matters

Folding Cartons

Product packaging plays a valuable role in consumer decisions. It provides protection to a product while also offering specifics about what it does, its size, its ingredients, and even its expiration date (when applicable). Ultimately,…

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Feb222022
modern marketing solutions

Modern Marketing Solutions With Ritter’s Printing & Packaging

Direct Mail, Printing Services

Over 75% of marketers in 2020 reported that their advertising campaigns directly influenced their revenue. Innovative marketing solutions offer fresh ways of finding and connecting with new customers. Whether it’s direct mail services, custom labels,…

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Feb172022
label design

6 Tips For Making Your Label Design Pop

Labels

Whether you make eco-friendly shampoo or craft beer, it’s important to invest in your product’s label design, making sure that your brand jumps off the shelves. A little bit of extra effort can go a…

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Feb152022
Direct Mail Trends

Direct Mail Trends To Expect in 2022

Direct Mail

Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience…

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Jan112022

Direct Mailer Example & Review: Best Friends Donation Mail

Direct Mail, Reviews

I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…

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Jan22022

A Review Of A Dunkin Donuts Loyalty Program Brochure

Printing Services, Reviews

Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in…

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Dec282021

Direct Mailer Example & Review: Confidential Envelope

Direct Mail, Reviews

Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…

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Dec142021

Direct Mailer Example & Review: Eye-Catching Envelopes

Direct Mail, Reviews

When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…

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Dec72021

Direct Mailer Example & Review: Direct Mail by Capital One

Direct Mail, Reviews

Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…

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Nov262021

Direct Mailer Example & Review: Direct Mail Brochure by Audi

Direct Mail, Reviews

Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…

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Nov112021
starbucks direct mailer

Dimensional Mailer Example & Review: Starbucks Direct Mail Package

Direct Mail, Folding Cartons, Reviews

Direct mail isn’t limited to postcards and fancy brochures; it can also come in the form of a package that houses a product or sample. Sending out a direct mail package with samples to consumers…

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Nov32021

Direct Mailer Example & Review: Holiday Mailer by Shutterfly

Direct Mail, Reviews

Tis the season for catalogs and gifts! The holidays are a great time to take advantage of more creative and festive marketing opportunities. If you have a product that people could benefit from during the…

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Oct202021

Direct Mailer Example & Review: Non-Profit Donor Appeal

Direct Mail, Reviews

Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…

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Oct52021

Direct Mailer Example & Review: Direct Mail by Sephora

Direct Mail, Reviews

HOW SEPHORA TOOK CREATIVITY TO THE NEXT LEVEL USING DIRECT MAIL Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume,…

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Sep292021

Direct Mailer Example & Review: Gifting by Humana

Direct Mail, Reviews

The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great direct mailer example…

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Sep192021

Direct Mailer Example & Review: Greeting Card by Costco

Direct Mail, Reviews

With COVID-19 taking a toll on businesses across the globe, retailers are getting more creative with their marketing campaigns. Costco is just one of the many companies taking advantage of direct mail. In this direct…

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