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Jan312023
direct mail

Direct Mail Campaigns Grow In Popularity

Direct Mail

Marketing trends often go through cycles, what was considered old often has a revival in popularity. Previously, direct mail advertising was often considered outdated, email was the most innovative way for companies to communicate with…

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Jan272023
package design

Top 6 Package Design Trends For 2023

Custom Packaging

Package design is an important aspect of product marketing. Often, the package is the first detail that potential customers see and interact with before making a purchasing decision. Package design trends are constantly evolving to…

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Jan202023
custom packaging

Enhancing The Unboxing Experience With Custom Packaging

Custom Packaging

Can you remember a time when you were impressed by the custom packaging on a product you ordered? Has an impressively wrapped package made you feel more excited about what was inside? Or have you…

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Jan172023
foil stamping

Enhance Your Product Packaging With Foil Stamping

Custom Packaging

Packaging design plays a critical role in influencing consumers, and the more noticeable your packaging is, the more likely it is to get the attention of customers. In this article, we’ll discuss how you can…

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Jan122023
cosmetic packaging

Cosmetic Packaging Ideas For 2023

Custom Packaging

The essential first impression that packaging conveys to your customers is key to improving your brand image. Cosmetic packaging should relate the right image to prospective customers, whether it’s high luxury or simple and clean.…

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Jan62023
custom CBD product packaging

Custom Packaging For Your Cannabis And CBD Products

Custom Packaging

Brand image and first impressions are essential to creating an experience for your customers. This is important for cannabis and CBD retailers as you want your clients to trust that they’re in good hands. It’s…

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Dec272022
short run box printing

How Does Short Run Box Printing Benefit Your Company?

Folding Cartons

As a business professional, you understand the importance of quality packaging. Not only to make sure your products arrive safely, but also for the overall customer experience. While the design and material of your packaging…

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Dec192022
digital printed folding cartons

Benefits Of Digitally Printed Folding Cartons

Folding Cartons

Folding cartons are convenient for packaging various products such as cosmetics, food items, electronics, and more. However, folding cartons are commonly seen on supermarket shelves, so companies need to show innovation in design and style…

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Dec162022
valet tickets

Types Of Custom Valet Tickets

Tickets & Tags

First impressions matter and your valet tickets play a role in the first impression your clients have, making them incredibly important. So, how can you upgrade your valet service with custom valet tickets? There’s more…

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Dec132022
product labels

How To Add QR Codes To Your Product Labels

Labels

Today’s technology has made customer service easier than ever. By adding QR codes to product labels, businesses can direct customers to email lists, discount codes, and other relevant information through smartphones. This is a simple…

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Dec102022
direct mail

How To Create An Effective Direct Mail Piece

Direct Mail

In a digitally powered world, you may not have considered using direct mail to reach customers and prospects, but it’s a powerhouse for marketing. The lifespan of an email is about 2 seconds, and brand…

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Nov292022
eco-friendly packaging

Kraft Paper: A Popular Eco-Friendly Packaging Choice

Custom Packaging

Taking steps to preserve our environment is now more essential than ever and people are trying to incorporate such awareness into their daily lives and business practices. This includes products that feature eco-friendly packaging and…

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Nov252022
Custom-Packaging

Benefits Of Custom Packaging

Custom Packaging

With the increase of small businesses and online shopping showing no signs of slowing, it is now more critical than ever to make your brand stand out. One of the easiest ways to help your…

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Nov222022
custom-cosmetic-packaging

Steps To Creating Custom Packaging For Your Cosmetic Line

Custom Packaging

People have loved cosmetics for thousands of years, making it one of the most lucrative industries of all time. But with so many brands on the market to choose from, how can you make sure…

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Nov102022
Custom Packaging

Enhance Brand Image With Custom Packaging

Printing Services

Brand image plays an essential role in the impression you give to your customers, and there’s no better way to highlight your brand than with custom packaging. Finding the packaging solution that speaks to your…

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Nov72022
Troublefree Printing

Tips For Trouble-free Printing: Part 4

Printing Services

Imagine the satisfaction of opening an order of freshly printed brochures and finding each page is rich in color and perfect in quality. Printing should be a streamlined and rewarding part of the product design…

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Oct282022
folding cartons

Consider Folding Cartons For Your Next Packaging Project

Folding Cartons

When it comes to marketing a product, the packaging is everything. It’s the first thing customers see on store shelves, and it can make or break a sale. That’s why choosing the right packaging for…

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Oct252022
package lamination

Package Lamination 101: Matte vs. Gloss

Printing Services

Choosing between matte and gloss package lamination is an important choice in the design process. While both add luxury, they add different kinds of luxury, and that changes the experience your customers have with your…

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Oct212022
paper grades

Types Of Paper Grades In Packaging

Printing Services

In the packaging and printing industry, there are a variety of different grades of paper that are used for different applications. Each grade has its own unique set of characteristics that make it ideal for…

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Oct182022
paperboard boxes

A Guide To Paperboard Boxes: Part 2

Folding Cartons

Cardboard boxes are everywhere. From food in pantries to kids’ toys, just about every product you use is likely to come in a cardboard box. There’s a good reason for it: these boxes are lightweight…

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Oct142022
Trouble-free Printing

Tips For Trouble-free Printing: Part 3

Printing Services

There are various elements to consider when preparing for professional printing. From overall document settings and color fonts to line art and color images — preparation is key to a successful printing project. Printing line-art…

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Oct72022
uv coating

What Is UV Coating?

Printing Services

Packaging plays a major role in customer experience and brand image and adding UV coating can elevate your packaging to the next level. Consumers focus on packaging that feels luxurious, designed with purpose, and adds…

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Sep302022
direct mail

Increase Your Direct Mail Open Rate With These Envelope Tricks

Direct Mail

Did you know that over 70% of Americans prefer direct mail over email marketing? In our digital world, receiving advertisements in the mail makes consumers feel valued by companies. But even with the inherent preference…

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Sep232022
custom parking tag

Elevate Your Business With Custom Parking Tags

Tickets & Tags

Your company’s reputation shines through in the details. The finishing touches, branded notions, and cohesive images—that’s how to make your company stand out to your clients, employees, and prospective clients. A custom parking tag could…

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Sep212022
Troublefree Printing

Tips For Trouble-free Printing: Part 2

Printing Services

If you want to make your branding material pop or leave a positive impression with your corporate stationery, then you need to ensure the color for your printed text and fonts is set correctly. As…

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Sep162022
paperboard boxes

A Guide To Paperboard Boxes: Part 1

Folding Cartons

Paperboard boxes are one of the most popular options for product packaging. They have a number of creative, financial, and environmental benefits. Whether your product is light or heavy, liquid or solid, there is a…

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Sep92022
product packaging

How To Measure Your Product Packaging Correctly

Design Templates

You know that product packaging is important. It’s what entices customers to pick up your product and learn more about it. But how do you know if your packaging is effective? And how do you…

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Sep22022
folding cartons

Closure Style Choices For Folding Cartons

Folding Cartons

When packaging a product, you want to ensure that it’s protected and stands out from competitors. One way to achieve this is by using a folding carton.  Let’s take a closer look at some of…

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Aug302022
direct mail

Direct Mail Example & Review: Invitation Style Direct Mail from American Express

Direct Mail

We all know the list and the offer are critical with any direct mail campaign, but let’s not forget the creative. Enticing customers with a seemingly exclusive offer or invitation is a brilliant way to…

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Aug262022
All You Need To Know About Clear Labels

All You Need To Know About Clear Labels

Labels

Knowing how to create well-designed product labels is important and it often comes down to creativity. In this article, you will learn how to use the elements of clear labels to create compelling labels. Material…

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Aug232022
label design

How Your Label Design Can Influence Consumers

Labels

When creating a new product, the design of the label is extremely important. Not only is the label the first thing a potential customer will notice, but the label represents everything about the product. Labels…

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Aug162022
luxury packaging

Why Luxury Packaging Is Important For Your Brand

Design Templates

Your brand image is tied to many things, most importantly your packaging. Luxury packaging gives clients an experience rather than just a product, so putting care into your design and image is essential. Quality and…

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Aug122022
folding cartons

6 Types Of Folding Cartons

Folding Cartons

Premium packaging is essential for your brand and that’s where folding cartons can help. You’ve probably seen many kinds of folding cartons in stores, but what exactly makes them special? There’s more to packaging than…

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Aug92022
Troublefree Printing

Tips For Troublefree Printing: Part 1

Printing Services

So, you have finished designing your masterpiece and you now want to print it but there are a number of things you need to consider when it comes to printing your artwork to get the…

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Jul292022
direct mail

Direct Mail Review: Lincoln

Direct Mail

“Wow” does not accurately describe the recent mailing from Lincoln. Quite possibly the most interesting direct mail piece I have seen in a long while, Lincoln spared no expense. Yes, it is a car manufacturer…

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Jul262022
labels

The Perfect Choice: Labels, Decals, Stickers

Labels

Have you ever come across a product that sticks with you because of its unique packaging? Was it the label, the decal, or its unique shape? The first interaction a consumer will have with your…

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Jul222022
product label design

Tips On How To Achieve The Perfect Product Label Design

Design Templates, Labels

When you’re looking to create a product label that will stand out, it’s important to put thought into every detail, including the design of your label, as well as the information it contains. A well-designed…

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Jul182022
indesign troubleshooting

InDesign Troubleshooting Techniques

Printing Services

Are you struggling to put a concept together using InDesign? It’s not uncommon for Adobe InDesign to present a few challenges that may delay your project. Whether your program keeps crashing, or your preferences are…

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Jul122022
eco friendly packaging

Choosing The Right Eco-Friendly Packaging

Folding Cartons

When it comes to packaging, sustainability is now in the spotlight more than ever. It was only a few years ago that plastic was the standard for most packaging products, however now there is a…

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Jul82022
die-cut packaging

Trending Die-Cut Packaging Ideas

Labels

Competition is key to success. One of the best ways to compete is through unique and eye-catching packaging. Especially now as eCommerce continues to rise and first impressions of brands are made in less than…

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Jul52022
New UV Coating

Ritter’s Printing & Packaging Announces Addition of New UV Coating & Film Lamination Equipment

Press Releases

FORT LAUDERDALE, Fla., July 5, 2022 (Newswire.com) – A leading Fort Lauderdale printing and packaging company has announced the addition of new capabilities for customers. Ritter’s Printing & Packaging is adding UV Coating and Film Lamination embellishments features…

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Jun302022
paperboard folding carton

Elevate Your Product With These Paperboard Folding Carton Upgrades

Folding Cartons

Folding cartons grab attention, inspire consumers, and protect your product throughout its retail shelf-life. Folding cartons are commonplace in retail, but that doesn’t mean your packaging should be common. It’s time to elevate your product…

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Jun242022
custom-marking-kits

5 Custom Marketing Kits Your Brand Can Use

Printing Services

Marketing kits can help promote your brand, create new client relationships, strengthen existing ones, and increase customer loyalty. There are many types of marketing kits that you can create depending on what you are trying…

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Jun162022
labels for glass bottles

What Are The Best Types Of Labels For Bottles And Jars?

Labels

A well-designed product label can be the difference between a purchase and a missed opportunity. If your product is stored in a bottle or a jar you may be asking what are the best types…

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Jun142022
reusable and recyclable paper boxes

Paper Boxes – Reusable & Recyclable

Folding Cartons, Reviews

Packaging Review: Sappi Papers Boxes Industry: Paper Manufacturer – Sappi Purpose: Sappi consistently reinforces a message of quality and showcases their expertise in several areas. They are paper manufacturers with the knack for coming up…

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Jun92022
carton packaging

How Carton Packaging Affects Consumer Behavior

Folding Cartons

You’ve likely heard the expression, “Never judge a book by its cover.” But the truth is, we all do it – and not just with books. Your customers’ first impression of your product is going…

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Jun22022
print design

6 Print Design Tips You Should Know

Design Templates, Direct Mail, Folding Cartons, Labels

Print design is a critical part of promoting and establishing your company brand. People are visual creatures, and first impressions count. That means you want your product label, brochure, poster, or carton to be professional-looking.…

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May262022
printing

Printing Pitfalls: Top 15 Mistakes to Avoid

Printing Services

If your company utilizes printed materials such as marketing mail, product labels, brochures, or packaging products, you need to make sure they are printed correctly. To get a quality result make sure you avoid these…

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May242022
Neutraceutical labels

How Nutraceutical Labels Help Your Product Stand Out

Labels

If you are in the business of producing and/or selling nutraceutical products, you’ll understand how competitive the industry is. The demand for nutraceutical products is rapidly growing, however, this also means competing products are coming…

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May182022
cosmetic packaging

The Best Cosmetic Packaging Always Has These Three Things

Folding Cartons

Beauty products are unboxed, photographed, and closely inspected, and they’re fast turning into an experience as well as a product. Branding effectively and uniquely can be a challenge. At Ritter’s Printing & Packaging we know…

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May122022
online printing portals

The Benefits of Web-To-Print Storefront Portals

Printing Services

For some businesses, ordering their printing online is the preferred method. Ritter’s Printing & Packaging is pleased to offer web-to-print portals to make ordering easier. A web-to-print portal is an online storefront that allows businesses…

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May102022
carton packaging

A Breakdown Of Carton Packaging Materials

Folding Cartons

From boxes of tea and band-aids to lipstick and skin creams, carton packaging makes a regular appearance in retail stores and online. Paperboard packaging is one of the most common forms of packaging for consumer…

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May52022
custom labels

Labels 202: Materials & Finishes

Labels

Although the saying tells us that we shouldn’t choose a book by its cover, many people choose products based on their labels. So choosing the right label for your product is important. At Ritter’s Printing…

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Apr292022
packaging-ideas

Packaging Ideas from Ritter’s Printing & Packaging

Reviews

Packaging Ideas – Heavyweights by George Industry: Paper Manufacturer – International Paper Purpose:  International Papers was introducing a new line of heavyweight, colorful, strong and durable paper meant for specialty packaging. They created a series…

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Apr212022
carton packaging

What You Need to Know About Sustainability In Carton Packaging

Folding Cartons

It’s no secret that sustainability is important to businesses in today’s world. Educated consumers also understand how important sustainable carton packaging is. Educated companies will focus on reducing their carbon footprint, the amount of greenhouse…

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Apr192022
eco-friendly label materials

Your Guide To Eco-Friendly Label Materials

Labels

Many businesses are trying to reduce their carbon footprint and “go green” by using eco-friendly materials and other sustainable practices. This is not only good for the planet but good for a company’s bottom line.…

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Apr142022
box sleeves

What Is A Box Sleeve?

Folding Cartons, Printing Services

What is a box sleeve? Also known as a carton sleeve, belly band or packaging sleeve, they are a printed piece of cardstock paper that wraps around an item such as a sealed container or…

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Apr82022
Specialty-Labels

Labels 201: Laminates, Varnishes, and Specialty Finishing

Labels

No matter what type of product you make, it’s important to invest in its label design. This is what ensures your brand stands out when it’s on display.  Creating labels that catch the attention of…

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Apr52022
direct-mail-testing

Three Key Elements of Successful Direct Mail Testing

Direct Mail

If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…

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Mar302022
printing-packaging-finishes

Printing Finishes & Effects That Enhance Your Packaging

Folding Cartons, Printing Services

The packaging you choose for your products is important as it plays a role in the decisions a consumer makes in purchasing. At Ritter’s Printing & Packaging, we offer various packaging and printing finishes to…

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Mar242022
commercial printing

Fort Lauderdale’s Commercial Printing Experts

Printing Services

Commercial printing is more than business cards, letterhead, and envelopes. It’s an opportunity to get your brand out there in ways that digital mediums cannot. It says that you have made an investment in your…

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Mar222022
custom retail labels

Labels 101: What Makes A Label Retail Ready?

Labels

We’ve all heard of the expression, “Don’t judge a book by its cover.” But the reality is, we all do it, and not just with books. We tend to judge the legitimacy of businesses and…

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Mar162022
custom cartons packaging

5 Ways Customizing Your Cartons Makes Your Packaging Stand Out

Folding Cartons

Many business owners disregard how important custom cartons and packaging are to their products. Product packaging can deeply influence a consumer’s decision to purchase a product. It also provides protection to the product and important…

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Mar102022
carton packaging

Questions To Consider When Developing Your Paperboard Carton Packaging

Folding Cartons

Designing paperboard carton packaging sounds simple, right? While for some it may just be a box, there is plenty to consider when it comes to the design and end-product. What size do you need, how…

Read more
Mar82022
label design

7 Ways To Promote Your Business With Labels

Labels

If you’re looking for a creative and cost-effective way to promote your business, then printed labels are the way to go. Custom printed labels are a great way to advertise your brand and reach new…

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Feb242022
packaging

Why Packaging Matters

Folding Cartons

Product packaging plays a valuable role in consumer decisions. It provides protection to a product while also offering specifics about what it does, its size, its ingredients, and even its expiration date (when applicable). Ultimately,…

Read more
Feb222022
modern marketing solutions

Modern Marketing Solutions With Ritter’s Printing & Packaging

Direct Mail, Printing Services

Over 75% of marketers in 2020 reported that their advertising campaigns directly influenced their revenue. Innovative marketing solutions offer fresh ways of finding and connecting with new customers. Whether it’s direct mail services, custom labels,…

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Feb172022
label design

6 Tips For Making Your Label Design Pop

Labels

Whether you make eco-friendly shampoo or craft beer, it’s important to invest in your product’s label design, making sure that your brand jumps off the shelves. A little bit of extra effort can go a…

Read more
Feb152022
Direct Mail Trends

Direct Mail Trends To Expect in 2022

Direct Mail

Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience…

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Jan112022

Direct Mailer Example & Review: Best Friends Donation Mail

Direct Mail, Reviews

I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…

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Jan22022

A Review Of A Dunkin Donuts Loyalty Program Brochure

Printing Services, Reviews

Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in…

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Dec282021

Direct Mailer Example & Review: Confidential Envelope

Direct Mail, Reviews

Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…

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Dec142021

Direct Mailer Example & Review: Eye-Catching Envelopes

Direct Mail, Reviews

When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…

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Dec72021

Direct Mailer Example & Review: Direct Mail by Capital One

Direct Mail, Reviews

Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…

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Nov262021

Direct Mailer Example & Review: Direct Mail Brochure by Audi

Direct Mail, Reviews

Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…

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Nov112021
starbucks direct mailer

Dimensional Mailer Example & Review: Starbucks Direct Mail Package

Direct Mail, Folding Cartons, Reviews

Direct mail isn’t limited to postcards and fancy brochures; it can also come in the form of a package that houses a product or sample. Sending out a direct mail package with samples to consumers…

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Nov52021

#10 Commercial Window Envelope Template

Design Templates

The number 10 window envelope is typically on smooth paper. Here is where a little bit more content for the envelope will reside. To be determined

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Nov32021

Direct Mailer Example & Review: Holiday Mailer by Shutterfly

Direct Mail, Reviews

Tis the season for catalogs and gifts! The holidays are a great time to take advantage of more creative and festive marketing opportunities. If you have a product that people could benefit from during the…

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Oct202021

Direct Mailer Example & Review: Non-Profit Donor Appeal

Direct Mail, Reviews

Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…

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Oct52021

Direct Mailer Example & Review: Direct Mail by Sephora

Direct Mail, Reviews

HOW SEPHORA TOOK CREATIVITY TO THE NEXT LEVEL USING DIRECT MAIL Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume,…

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Sep292021

Direct Mailer Example & Review: Gifting by Humana

Direct Mail, Reviews

The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great direct mailer example…

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Sep192021

Direct Mailer Example & Review: Greeting Card by Costco

Direct Mail, Reviews

With COVID-19 taking a toll on businesses across the globe, retailers are getting more creative with their marketing campaigns. Costco is just one of the many companies taking advantage of direct mail. In this direct…

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