Marketing trends often go through cycles, what was considered old often has a revival in popularity. Previously, direct mail advertising was often considered outdated, email was the most innovative way for companies to communicate with…
Package design is an important aspect of product marketing. Often, the package is the first detail that potential customers see and interact with before making a purchasing decision. Package design trends are constantly evolving to…
Can you remember a time when you were impressed by the custom packaging on a product you ordered? Has an impressively wrapped package made you feel more excited about what was inside? Or have you…
Packaging design plays a critical role in influencing consumers, and the more noticeable your packaging is, the more likely it is to get the attention of customers. In this article, we’ll discuss how you can…
The essential first impression that packaging conveys to your customers is key to improving your brand image. Cosmetic packaging should relate the right image to prospective customers, whether it’s high luxury or simple and clean.…
Brand image and first impressions are essential to creating an experience for your customers. This is important for cannabis and CBD retailers as you want your clients to trust that they’re in good hands. It’s…
As a business professional, you understand the importance of quality packaging. Not only to make sure your products arrive safely, but also for the overall customer experience. While the design and material of your packaging…
Folding cartons are convenient for packaging various products such as cosmetics, food items, electronics, and more. However, folding cartons are commonly seen on supermarket shelves, so companies need to show innovation in design and style…
First impressions matter and your valet tickets play a role in the first impression your clients have, making them incredibly important. So, how can you upgrade your valet service with custom valet tickets? There’s more…
Today’s technology has made customer service easier than ever. By adding QR codes to product labels, businesses can direct customers to email lists, discount codes, and other relevant information through smartphones. This is a simple…
In a digitally powered world, you may not have considered using direct mail to reach customers and prospects, but it’s a powerhouse for marketing. The lifespan of an email is about 2 seconds, and brand…
Taking steps to preserve our environment is now more essential than ever and people are trying to incorporate such awareness into their daily lives and business practices. This includes products that feature eco-friendly packaging and…
With the increase of small businesses and online shopping showing no signs of slowing, it is now more critical than ever to make your brand stand out. One of the easiest ways to help your…
People have loved cosmetics for thousands of years, making it one of the most lucrative industries of all time. But with so many brands on the market to choose from, how can you make sure…
Brand image plays an essential role in the impression you give to your customers, and there’s no better way to highlight your brand than with custom packaging. Finding the packaging solution that speaks to your…
Imagine the satisfaction of opening an order of freshly printed brochures and finding each page is rich in color and perfect in quality. Printing should be a streamlined and rewarding part of the product design…
When it comes to marketing a product, the packaging is everything. It’s the first thing customers see on store shelves, and it can make or break a sale. That’s why choosing the right packaging for…
Choosing between matte and gloss package lamination is an important choice in the design process. While both add luxury, they add different kinds of luxury, and that changes the experience your customers have with your…
In the packaging and printing industry, there are a variety of different grades of paper that are used for different applications. Each grade has its own unique set of characteristics that make it ideal for…
Cardboard boxes are everywhere. From food in pantries to kids’ toys, just about every product you use is likely to come in a cardboard box. There’s a good reason for it: these boxes are lightweight…
There are various elements to consider when preparing for professional printing. From overall document settings and color fonts to line art and color images — preparation is key to a successful printing project. Printing line-art…
Packaging plays a major role in customer experience and brand image and adding UV coating can elevate your packaging to the next level. Consumers focus on packaging that feels luxurious, designed with purpose, and adds…
Did you know that over 70% of Americans prefer direct mail over email marketing? In our digital world, receiving advertisements in the mail makes consumers feel valued by companies. But even with the inherent preference…
Your company’s reputation shines through in the details. The finishing touches, branded notions, and cohesive images—that’s how to make your company stand out to your clients, employees, and prospective clients. A custom parking tag could…
If you want to make your branding material pop or leave a positive impression with your corporate stationery, then you need to ensure the color for your printed text and fonts is set correctly. As…
Paperboard boxes are one of the most popular options for product packaging. They have a number of creative, financial, and environmental benefits. Whether your product is light or heavy, liquid or solid, there is a…
You know that product packaging is important. It’s what entices customers to pick up your product and learn more about it. But how do you know if your packaging is effective? And how do you…
When packaging a product, you want to ensure that it’s protected and stands out from competitors. One way to achieve this is by using a folding carton. Let’s take a closer look at some of…
We all know the list and the offer are critical with any direct mail campaign, but let’s not forget the creative. Enticing customers with a seemingly exclusive offer or invitation is a brilliant way to…
Knowing how to create well-designed product labels is important and it often comes down to creativity. In this article, you will learn how to use the elements of clear labels to create compelling labels. Material…
When creating a new product, the design of the label is extremely important. Not only is the label the first thing a potential customer will notice, but the label represents everything about the product. Labels…
Your brand image is tied to many things, most importantly your packaging. Luxury packaging gives clients an experience rather than just a product, so putting care into your design and image is essential. Quality and…
Premium packaging is essential for your brand and that’s where folding cartons can help. You’ve probably seen many kinds of folding cartons in stores, but what exactly makes them special? There’s more to packaging than…
So, you have finished designing your masterpiece and you now want to print it but there are a number of things you need to consider when it comes to printing your artwork to get the…
“Wow” does not accurately describe the recent mailing from Lincoln. Quite possibly the most interesting direct mail piece I have seen in a long while, Lincoln spared no expense. Yes, it is a car manufacturer…
Have you ever come across a product that sticks with you because of its unique packaging? Was it the label, the decal, or its unique shape? The first interaction a consumer will have with your…
When you’re looking to create a product label that will stand out, it’s important to put thought into every detail, including the design of your label, as well as the information it contains. A well-designed…
Are you struggling to put a concept together using InDesign? It’s not uncommon for Adobe InDesign to present a few challenges that may delay your project. Whether your program keeps crashing, or your preferences are…
When it comes to packaging, sustainability is now in the spotlight more than ever. It was only a few years ago that plastic was the standard for most packaging products, however now there is a…
Competition is key to success. One of the best ways to compete is through unique and eye-catching packaging. Especially now as eCommerce continues to rise and first impressions of brands are made in less than…
FORT LAUDERDALE, Fla., July 5, 2022 (Newswire.com) – A leading Fort Lauderdale printing and packaging company has announced the addition of new capabilities for customers. Ritter’s Printing & Packaging is adding UV Coating and Film Lamination embellishments features…
Folding cartons grab attention, inspire consumers, and protect your product throughout its retail shelf-life. Folding cartons are commonplace in retail, but that doesn’t mean your packaging should be common. It’s time to elevate your product…
Marketing kits can help promote your brand, create new client relationships, strengthen existing ones, and increase customer loyalty. There are many types of marketing kits that you can create depending on what you are trying…
A well-designed product label can be the difference between a purchase and a missed opportunity. If your product is stored in a bottle or a jar you may be asking what are the best types…
Packaging Review: Sappi Papers Boxes Industry: Paper Manufacturer – Sappi Purpose: Sappi consistently reinforces a message of quality and showcases their expertise in several areas. They are paper manufacturers with the knack for coming up…
You’ve likely heard the expression, “Never judge a book by its cover.” But the truth is, we all do it – and not just with books. Your customers’ first impression of your product is going…
Print design is a critical part of promoting and establishing your company brand. People are visual creatures, and first impressions count. That means you want your product label, brochure, poster, or carton to be professional-looking.…
If your company utilizes printed materials such as marketing mail, product labels, brochures, or packaging products, you need to make sure they are printed correctly. To get a quality result make sure you avoid these…
If you are in the business of producing and/or selling nutraceutical products, you’ll understand how competitive the industry is. The demand for nutraceutical products is rapidly growing, however, this also means competing products are coming…
Beauty products are unboxed, photographed, and closely inspected, and they’re fast turning into an experience as well as a product. Branding effectively and uniquely can be a challenge. At Ritter’s Printing & Packaging we know…
For some businesses, ordering their printing online is the preferred method. Ritter’s Printing & Packaging is pleased to offer web-to-print portals to make ordering easier. A web-to-print portal is an online storefront that allows businesses…
From boxes of tea and band-aids to lipstick and skin creams, carton packaging makes a regular appearance in retail stores and online. Paperboard packaging is one of the most common forms of packaging for consumer…
Although the saying tells us that we shouldn’t choose a book by its cover, many people choose products based on their labels. So choosing the right label for your product is important. At Ritter’s Printing…
Packaging Ideas – Heavyweights by George Industry: Paper Manufacturer – International Paper Purpose: International Papers was introducing a new line of heavyweight, colorful, strong and durable paper meant for specialty packaging. They created a series…
It’s no secret that sustainability is important to businesses in today’s world. Educated consumers also understand how important sustainable carton packaging is. Educated companies will focus on reducing their carbon footprint, the amount of greenhouse…
Many businesses are trying to reduce their carbon footprint and “go green” by using eco-friendly materials and other sustainable practices. This is not only good for the planet but good for a company’s bottom line.…
What is a box sleeve? Also known as a carton sleeve, belly band or packaging sleeve, they are a printed piece of cardstock paper that wraps around an item such as a sealed container or…
No matter what type of product you make, it’s important to invest in its label design. This is what ensures your brand stands out when it’s on display. Creating labels that catch the attention of…
If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…
The packaging you choose for your products is important as it plays a role in the decisions a consumer makes in purchasing. At Ritter’s Printing & Packaging, we offer various packaging and printing finishes to…
Commercial printing is more than business cards, letterhead, and envelopes. It’s an opportunity to get your brand out there in ways that digital mediums cannot. It says that you have made an investment in your…
We’ve all heard of the expression, “Don’t judge a book by its cover.” But the reality is, we all do it, and not just with books. We tend to judge the legitimacy of businesses and…
Many business owners disregard how important custom cartons and packaging are to their products. Product packaging can deeply influence a consumer’s decision to purchase a product. It also provides protection to the product and important…
Designing paperboard carton packaging sounds simple, right? While for some it may just be a box, there is plenty to consider when it comes to the design and end-product. What size do you need, how…
If you’re looking for a creative and cost-effective way to promote your business, then printed labels are the way to go. Custom printed labels are a great way to advertise your brand and reach new…
Product packaging plays a valuable role in consumer decisions. It provides protection to a product while also offering specifics about what it does, its size, its ingredients, and even its expiration date (when applicable). Ultimately,…
Over 75% of marketers in 2020 reported that their advertising campaigns directly influenced their revenue. Innovative marketing solutions offer fresh ways of finding and connecting with new customers. Whether it’s direct mail services, custom labels,…
Whether you make eco-friendly shampoo or craft beer, it’s important to invest in your product’s label design, making sure that your brand jumps off the shelves. A little bit of extra effort can go a…
Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience…
I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…
Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in…
Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…
When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…
Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…
Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…
Direct mail isn’t limited to postcards and fancy brochures; it can also come in the form of a package that houses a product or sample. Sending out a direct mail package with samples to consumers…
The number 10 window envelope is typically on smooth paper. Here is where a little bit more content for the envelope will reside. To be determined
Tis the season for catalogs and gifts! The holidays are a great time to take advantage of more creative and festive marketing opportunities. If you have a product that people could benefit from during the…
Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…
HOW SEPHORA TOOK CREATIVITY TO THE NEXT LEVEL USING DIRECT MAIL Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume,…
The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great direct mailer example…
With COVID-19 taking a toll on businesses across the globe, retailers are getting more creative with their marketing campaigns. Costco is just one of the many companies taking advantage of direct mail. In this direct…
