Packaging Review: Sappi Papers Boxes Industry: Paper Manufacturer – Sappi Purpose: Sappi consistently reinforces a message of quality and showcases their expertise in several areas. They are paper manufacturers with the knack for coming up…
Packaging Ideas – Heavyweights by George Industry: Paper Manufacturer – International Paper Purpose: International Papers was introducing a new line of heavyweight, colorful, strong and durable paper meant for specialty packaging. They created a series…
I don’t know about you, but nothing gets to me quite like the sweetly sad face of a cute four-legged fur-baby. If I could, I’d save them all! There is just something so incredibly moving…
Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in…
Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…
When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…
Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…
Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…
