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Category Archives: Reviews

Jan22022
dunkin custom loyalty card

A Review Of A Dunkin Donuts Loyalty Program Brochure

Printing Services, Reviews

Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in…

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Dec282021
Confidential Envelope featured

Direct Mailer Example & Review: Confidential Envelope

Direct Mail, Reviews

Never underestimate the power of the envelope! Designing an interesting or interactive envelope can elevate your direct mail campaign. Let’s take a look at a recent mailing by CMR Construction & Roofing to see how…

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Dec142021
Eye catching envelopes featured

Direct Mailer Example & Review: Eye-Catching Envelopes

Direct Mail, Reviews

When you pry open your mailbox door, there’s always mail begging for attention. Some mail is really noticeable, while others just are not. We may not judge a book by its cover, but envelopes are…

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Dec72021
capital one feature

Direct Mailer Example & Review: Direct Mail by Capital One

Direct Mail, Reviews

Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…

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Nov262021
Audi Brochure Featured

Direct Mailer Example & Review: Direct Mail Brochure by Audi

Direct Mail, Reviews

Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…

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Nov112021
starbucks direct mailer

Dimensional Mailer Example & Review: Starbucks Direct Mail Package

Direct Mail, Folding Cartons, Reviews

Direct mail isn’t limited to postcards and fancy brochures; it can also come in the form of a package that houses a product or sample. Sending out a direct mail package with samples to consumers…

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Nov32021
Shutterfly-holiday-mailer-featured

Direct Mailer Example & Review: Holiday Mailer by Shutterfly

Direct Mail, Reviews

Tis the season for catalogs and gifts! The holidays are a great time to take advantage of more creative and festive marketing opportunities. If you have a product that people could benefit from during the…

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Oct202021
Non-Profit-Donor-Appeal-Featured

Direct Mailer Example & Review: Non-Profit Donor Appeal

Direct Mail, Reviews

Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…

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