There are many factors to consider when designing marketing materials for your company. First impressions can make or break the way your company image is perceived. You want something attention-grabbing and well-designed; something that says “I’m a professional worth taking seriously.” There are many ways to accomplish this, from image quality to ink and paper choices.
As you make decisions regarding your marketing materials, you’ll want to pay close attention to your print design. Embossing is one way to make your printed material grab and keep a customer’s attention.
What is embossing?
Embossing refers to raised fonts or images that create a 3D effect. It is most commonly used on thicker text weight paper or cardstock and offers a wide range of design possibilities. Along with offering an elegant, attention-grabbing effect, it also adds additional sensory details that can appeal to many potential customers. It’s a design that can be tangibly felt on paper and is one of many package design trends for 2023.
Embossing is more than just a printing style. Ultimately, you are creating an aesthetic experience for your recipient, communicating the value of your products or services.
Embossing techniques for your marketing material
Embossing is a highly recommended printing technique to add a feel of elegance and luxury to your marketing materials. But what type of technique should you use? Here is a selection of options available:
Embossing & debossing
An emboss is raised against the background of the paper, while “debossing” means the image or text is sunken into the paper. These techniques can be used together or separately to add a certain “pop” effect to your image.
Emboss or deboss depth
You can create a variety of visual effects depending on the depth of emboss or deboss impressions. This depends on the thickness of the paper or cardstock you’re printing on, as well as how it is made. You’ll want to check with us to ensure that the effect you want will work with the type of paper you’ve chosen.
Type of die
A “die” is a personalized metal plate that cuts into the image you want to emboss. One type of die has a raised surface, while the other has a “mating” surface that presses into it for a sharpened look.
You can choose between single-level or multi-level dies, depending on the simplicity or complexity of your design. These levels change the paper surface up or down, adding additional texture to a design. These different levels can add more eye-grabbing detail to your print, making images more life-like. Single level is the most common type, as well as the least expensive option.
Printing company in South Florida
Ritter’s Printing & Packaging has helped many South Florida businesses create professional marketing materials.
Besides marketing collateral, additional printing services include custom folding cartons or boxes, labels, tags, and much more.
Give us a call today at 954-771-7204 if you have any questions about the variety of printing and packaging services we offer.