Swatchbooks are a critical resource when it comes to designing for print. Understanding how to read swatchbooks can help guide you to the best paper for your project, whether it is stationery, business cards, a brochure, or a folded carton. At Ritter’s Printing & Packaging we are here to provide a comprehensive guide to reading swatchbooks and their importance.
What is a swatchbook?
Swatchbooks are essential to designers and the print industry and provide a comprehensive view of a paper line’s offerings. Swatchbooks also feature samples so you can see and feel the paper before you choose a paper. They allow you to become more familiar with different options which will help you decide what product is suitable for your project.
How to read a swatchbook
Swatchbooks are incredibly helpful in printing because they include printed samples, unprinted samples, and information about each product. Let’s explore the components and steps to reading your swatchbook.
Become familiar with your swatchbook
First, take a moment to familiarize yourself with the swatchbook. Flip through the pages and read the liner notes and descriptions.
Printed samples are usually the same images printed on each of their different paper offerings. They allow you to notice things like how solid and rich the colors appear on different colors and thicknesses of paper. Look for differences in shades, effects, and finishes. Printed samples are one of the best ways to help determine the right paper for your printing project because many will also include additional features such as embossing or special inks.
While unprinted samples are blank, they allow you to become more familiar with the paper itself. Most swatchbooks display the blank paper in a waterfall formation. This is a way to display all the options within a certain grade line. Commonly, it will showcase the colors, basis weights, and finishes of that swatch. It is critical to look for differences in color and weight.
Tabs allow you to quickly find exactly what you’re looking for in the swatchbook. They are often sorted by weight, equipment usage or finish. The paper company also provides information on specifications and stocking.
Stay up to date
Printing swatchbooks are subject to change, with most suppliers updating their books every few years. Keeping your swatchbooks up to date allows you to have the most current information on paper stock and options.
Printing services in South Florida
Swatchbooks are a vital tool for any printing project and are your go-to guide to find all the information you need about a particular paper stock. At Ritter’s Printing & Packaging, we work with you to help you understand your paper options. Since 1988, we have been the premiere destination for printing services in South Florida. If you have any questions or would like to book a consultation, call us at (954)-771-7204 or contact us online today!