Brand image plays an essential role in the impression you give to your customers, and there’s no better way to highlight your brand than with custom packaging. Finding the packaging solution that speaks to your brand image and your customers is vital. Collaborating with a custom packaging company with a brand image experience can simplify the process for you.
What is custom packaging?
When we talk about custom packaging, we mean boxes, labels, and solutions that are created for your brand and product. Custom packaging doesn’t just mean brand iconography— it also means creating boxes and packages that fit your products’ size perfectly. In many cases, stock packaging won’t be the right size for your product.
Stock packaging still has its uses, when you’re shipping in bulk to retailers or need an extra layer for shipment safety or discretion, stock boxes can benefit you. However, when your clients see your products on shelves or they unbox them at home, you want this experience to leave a good impression and you can attain this with custom packaging.
Making the most of custom packaging
Luxury packaging communicates to potential customers that you have a quality product. There are several ways you can improve this vital first impression and improve how your customers relate to your brand. We’ve collected a few packaging techniques to help take your brand image to the next level and to help inspire you.
Focus on the label
Your company’s logo should be the central part of your brand image. Usually, this is the first thing potential customers see on a shelf, and it’s what makes them remember you. Brand labels influence consumer choice, so making this the highlight of your products’ packaging goes a long way to solidifying your brand image. Adding foil, embossing, or a finish to the text elevates a product’s image, making it eye-catching and embodying luxury.
Clear windows
Customers like seeing what they’re buying. Adding a clear film window to your package gives buyers an idea of what they’re getting, and this can be especially helpful in the health and beauty sectors.
The all-important finish
This is one of the first decisions you’ll make in the package design process: matte or gloss? While it’s not as straightforward as one or the other, each gives its own sense of luxury and utility in the shipping process. This will influence how light reflects off the products in retail stores, as well as the feeling customers get when they have the box in their hands. This is entirely brand specific, so take the time to see what fits your brand’s style.
Custom packaging with Ritter’s Printing & Packaging
We’re excited to help you elevate your brand image through packaging. We have years of experience in the industry and offer a wide range of services, including a variety of printing styles, custom boxes, mailers, and labels.
At Ritter’s Printing & Packaging, we understand the importance of brand image and customer experience, and how custom packaging can bridge the gap between the two.
Contact us today at 954-771-7204 to talk to one of our design consultants who can work with you to enhance your brand image with custom packaging.
