The labels and packaging of cosmetic products can greatly impact their success in the market; they can either attract customers or drive them away. Customers love beauty products that look as beautiful as they want to feel.
To create health and beauty labels that embrace your brand’s style and really speak to customers, you need to make sure your brand image is cohesively portrayed through all your products sitting on the shelf. Not sure where to start? Here are some of our best tips for creating health and beauty product labels that will entice and intrigue new clients.
The label basics: health and beauty
The kind of labels you create for your products are completely dependent on your brand. Conveying your brand image and focus through product labels and design is essential— you want your clients to have a feel for what they’re getting and what your company stands for before they buy. Some parts of your business model can greatly increase sales with smart branding, so make sure you put your best foot forward.
Focus on your market
Sustainable, cruelty-free, hypoallergenic, and vegan products are key sellers. If your brand is committed to these kinds of causes, you should absolutely be making the most of this with your branding. These principles mean a lot to potential customers, to the point where some will only buy products with these advertised. Incorporating these claims into your package and label design creates an eye-catching and positive first impression.
If you have more than one product in your product line, cohesiveness is key to your brand image. Labels can help you do this. When your products are lined up on shelves, it should be evident that they’re all from your company, even if the products’ sizes and shapes are different. Whether you have a key theme for colors or a recognizable logo, we recommend investing in this imaging to create a cohesive feel.
Follow the rules
While a key focus is your immediate branding style, labels still must follow all required FDA regulations. These include ingredient lists, manufacturing information, and the amount of product in each package. While these need to be present, with a smart label design, you can push the focus onto your product branding and claims. As always, consulting with label experts can ease this design process and help you focus on your brand style.
Elevating your labels
So, how do you make your products stand out? The first step in your label design journey is understanding the atmosphere you want to give to potential customers. Are your health and beauty products focused on energizing, or are you promoting a more relaxed, spa-like experience? You’re going to want to brand eyeliner much differently compared to a lavender bath soak, and it’s your labels that clarify the intended experience to customers.
At the same time, you want to stand out on the shelves. Cosmetic packaging ideas could include innovative boxes, embossed logos, or foil-stamped designs. Your first goal is to catch the eye of potential customers, and then show off your brand knowledge and product claims. This shows your customers exactly what they need to know – what health or beauty problem your product can fix, or what they can expect from your products.
Health and beauty labels by Ritter’s Printing & Packaging
You know your brand, and we know labels. If you want to create custom packaging and labels that highlight your products, we’re excited to bring our decades of experience to the table.
We know what can help your brand stand out on shelves, and how to balance your brand imaging with FDA regulations and product claims.
Contact us today at 954-771-7204 to book an appointment with our design experts.