People have loved cosmetics for thousands of years, making it one of the most lucrative industries of all time. But with so many brands on the market to choose from, how can you make sure that yours is the one chosen?
Quality products are important, of course, but the first thing potential customers will notice is the cosmetic packaging. When designing your own custom packaging, you’ll want it to stand out.
Read on to learn more about how your custom cosmetics packaging can convey creativity and quality while protecting the merchandise inside.
Who does your cosmetics brand appeal to?
There are so many types of makeup for different types of people. Who do you see as your target audience? Is it working women, perhaps working moms, who want cosmetics that are affordable and natural-looking? Or perhaps young adults who are experimenting with different looks, and want to create bold eyes and standout lips?
Cultivate and promote your company brand
Once you’ve identified your target demographic, next you’ll want to think about a message that people will associate with your brand.
What values does your company stand for? Perhaps your company is big on animal rights and produces cosmetics that are vegan and cruelty-free. Maybe you’re a proponent of independence and standing out from the crowd, with makeup being one tool with which to do that. All these things will influence your packaging choices, from font and color choices to custom imaging.
Where can your cosmetics be found?
Identifying where your products will be sold is another important factor that will influence your custom packaging. If your cosmetics will be available in brick-and-mortar stores, such as Ulta, Sephora, or Target, your packaging needs to stand out in a way that catches the eye and motivates a shopper to stop and pick it up. The combination of packing materials and images needs to create a certain mood, invoke a specific emotion, or capture a type of experience.
Think of how you feel when you find a new brand that looks promising: what were the features of that packaging? Did a certain phrase or color stand out to you? How did the package feel in your hands? You are not just selling a cosmetics product, but a lifestyle.
If your products are sold exclusively online, you have a bit more freedom with your packing choices. Your brand gets noticed by social media marketing more so than the appearance of the box. You will still ask yourself the same questions as above, but the answers will take the form of web content on your company site.
Different products from the same company can be packaged differently, but you’ll want to make sure that the branding is consistent throughout. This will help your customers identify your products more easily in the future.
Custom cosmetic packaging in South Florida
Your products matter to us, which is why we are passionate about providing the right packaging for them. Whether it’s a folding carton, a custom label, or other types of printing services, we understand the importance of getting and keeping customer attention. That’s why we’re one of the most recommended printing companies in South Florida. To learn more about our custom packaging services, call us today at 954-771-7204.
