The essential first impression that packaging conveys to your customers is key to improving your brand image. Cosmetic packaging should relate the right image to prospective customers, whether it’s high luxury or simple and clean. We’ve gathered some packaging ideas to help you get inspired for 2023.
Cosmetic packaging: why is it so important?
Makeup is an interesting market, and there are many steps to creating packaging for cosmetic brands. Although a product may serve many functions, you’ll find that customers will gravitate towards brands they can relate to and that fits their lifestyle.
Once you know your customers, it’s easier to find the packaging style that appeals to them. The right packaging brings a sense of cohesiveness to your brand image and displays your products in the best possible way to new customers.
Beyond this first impression, packaging also helps to protect cosmetics during shipment and on-shelf storage. Some packaging solutions may look stunning, but if they don’t hold up in transit, it’s not the right step forward for your brand. Different finishes will also look different under store lighting, so this is a consideration if your product is heading to store shelves.
Packaging solution ideas
Looking for ways to make your packaging stand out? You don’t have to make drastic changes to your brand image to make it happen. Small efforts go a long way to improving your brand image and enhancing the packaging of cosmetic products.
1) Packaging textures
Techniques such as foil, embossing, heat stamping, and coating can enhance your cosmetic packaging from simple to luxurious. Not only does it change how your product looks on the shelves, but it also changes how it feels in the hands of customers. Incorporating a stamped logo or foiled lettering is a simple way to elevate your brand’s style.
2) Cohesive branding
Along with being aligned with your marketing strategies, we recommend ensuring brand cohesiveness between products and their packages. Matching labels are the best way to do this: custom labels matching your product’s outer box convey cohesiveness. It may seem like a simple change, but retaining your brand feel through a cosmetic product’s inner and outer packaging is essential when solidifying your brand image.
3) Custom folding cartons
Folding cartons are the core of many cosmetic packaging solutions. They’re versatile, customizable, and available in just the size you need for your product range. With the right team behind you, you can create a lineup of products with different-sized cartons that still feel cohesive. Carrying your brand image from box to box is essential, and there’s no better way to show your customers you care than by putting effort into your products.
4) Decorative add-ons
Decorative extras serve many purposes. For example, bows and ribbons can be used for seasonal promotions. or they can be part of your brand’s existing image. Product packaging doesn’t have to end at just a custom carton – you can get creative with value-adding decorative add-ons.
Custom brand packaging by Ritter’s Printing & Packaging
You know your brand, and we know packaging. We can’t wait to work with you to bring your brand vision to life and elevate your packaging style.
We have years of experience in packaging solutions, our team is on hand to help you find the right fit. Contact us today at 954-771-7204 and start your brand’s journey.