Your brand image is tied to many things, most importantly your packaging. Luxury packaging gives clients an experience rather than just a product, so putting care into your design and image is essential. Quality and luxury in packaging come in many different boxes, and we’re here to partner with you to find the best solutions for your business. From embossed logos to custom folding cartons, we can’t wait to give you our industry expertise.
What is Luxury packaging?
So, how do we define luxury packaging? At the end of the day, luxury packaging is unique to your brand. An elevated style for a hand-made jewelry company is going to have a different look and feel compared to packaging for an artisanal gin company. In short: it’s brand focused. In fact, it also affects customer behavior. In the eyes of your customers, luxury equals value.
While your brand image and marketing strategy is tied to more than just the packaging you use, for many customers, the packaging is the first thing they’ll see. This is your brand’s first impression. If they’ve never heard of your business before, or they’ve just set eyes on one of your products while they’re out shopping, this is the time to show them the best of your business. Cohesive branding that matches outer packaging to inner packaging helps solidify this image of luxury.
The best packaging solution for your product is the one that enhances the unboxing experience, adequately protects the items, and shows off your brand’s style. This is done by using custom finishes and expert design techniques, combining textures and tones to make each box stand out, whether on screen or in person.
The digital and physical approach
Now more than ever, it’s vital to assess your brand strategy from both a digital and physical perspective. Your products are being shared on social media and shown in unboxing videos, but they’re also being found on store shelves and in the hands of your clients. Whether your clients (or prospective clients) see your product online or in person, the same level of luxury should be felt.
Digital
The digital image of your brand is important. Reviewers may put up images and videos of the products they’ve purchased, and your packaging will be on full display. Luckily, it’s easy to add luxury to your unboxing experience. Simple enhancements like embossed logos, foils, unique textures, and economical additions like box sleeves all work to add style to your brand. Give your reviewers something to talk about— and their watchers something to enjoy.
Physical
Did you know that a majority of shoppers in America still prefer physical shopping over online shopping? If your future clients first see your brand in stores, your packaging needs to draw their eye. Color, texture, and finish all play a role in this experience. Consider between gloss and matte finishes— what works for your product? What feels like your brand? Embossed labels, product windows that let you see inside the packaging, and hot foil stamping all work to create a packing solution that is unique, eye-catching, and evokes luxury.
Luxury packaging by Ritter’s Printing & Packaging
Ready to revitalize your brand’s packaging? We at Ritter’s Printing & Packaging have over three decades of experience in creating packaging that works for you. We’re invested in your success, and we know how important it is to offer quality.
We want to help your business and give our expertise, whether you need folding cartons, labels or a fully comprehensive packing solution for your new collection of offerings.
