When it comes to promoting your business through direct mail, who you are trying to reach should be one of your first considerations. Every Door Direct mail and direct mail are two great options to reach your desired market. Let’s explore some of the key distinctions between every door direct mail and direct mail.
What is EDDM?
EDDM (Every Door Direct Mail) is a service provided by the United States Postal Service that allows businesses to reach a large group of people in a specific geographic region. They can deliver a message of their choice to every mailbox along a designated carrier route, without using a mailing list. There are no names or addresses printed on the mailer. EDDM also has specific size requirements.
What is direct mail?
Direct mail refers to mail that requires a mailing list. Unlike EDDM, which targets every mailbox on a specific carrier route, direct mail allows you to send a targeted message to a specific audience by printing names and addresses onto your mail pieces, which you either own or purchase.
Choosing between EDDM and direct mail
The choice between EDDM and direct mail comes down to your business goals, design options, budget, and other factors. Here’s a comparison of the two:
Pricing
EDDM postage is more budget friendly, with prices ranging from $.188 to $.266 while direct mail postage ranges from $.275 to $.36 for standard mail.
Personalization
EDDM is ideal for businesses that cater to a wide range of people in a specific geographic area such as dry cleaners, restaurants, or veterinarians. EDDM permits one generic message to send to your targeted demographic, however, direct mail makes it easier to craft more specific, personalized messages using variable data. This is perfect for companies with niche markets or a specific demographic such as females, aged 25-40. This can result in higher conversion rates.
Final choice
The best choice depends on cost, ease of use, and desired outcome. EDDM is a relatively easy-to-use, cost-effective process. With direct mail, you have more control over using multiple messages and which zip codes are targeted for maximum effectiveness. No sense in targeting an audience of people who aren’t a good fit for your services.
Direct Mail Services In South Florida
Ritter’s Printing & Packaging offers a range of services for small businesses, including all types of direct mail, printing advertising materials, customized cartons, labels, and tags.
Call us at 954-771-7201 to learn more about our direct mail services and how we can help enhance your first impression with new customers.
