There’s always something new and exciting happening in the world of marketing. In this case, that “something new” isdirect mail campaigns. That’s right, even with email and social media, physical mail – in an actual mailbox – is trending once again. How can your company take advantage of this recurring trend and create mail pieces that are truly memorable? Read on to learn a few secrets about how to create a successful direct mail piece.
Send postcards with QR codes
One effective technique to get fast responses from potential customers is to send QR codes on fun, attractive postcards. Unlike coupons, which can be easily lost inside wallets or accidentally left in the pocket of pants that get tossed in the wash, QR codes can be used immediately. The code can then take customers to your website or online store, allowing them to shop any time and without even having to leave their homes.
Include a clear call to action (CTA)
What is your goal when people receive your direct mail campaign? Do you want them to take advantage of a specific sale? Purchase a limited supply of something before it’s gone? Show up to a specific event? Include a clear call to action (CTA), that specifies the action you want recipients to take. Make it noticeable in bold, bright font, in a noticeable place where it can’t be missed. But also keep it short and simple: too much text can cause readers to skim or skip over it.
Offer a limited-time promotion
Have leftover inventory that needs to be cleared before the next big shipment arrives? Direct mail campaigns are perfect for getting the word out. Statements like “While supplies last” or “Get it before it’s gone!” invoke a sense of urgency that can create a high conversion rate. “Limited time” offers are most popular around peak holidays. Many people like waiting until the day after a big holiday to get the merchandise for a discount, so this is your opportunity to grab their interest.
Give customers something to keep
One universal trend is that people love free stuff. The more practical it is, the better. Some items are always used in most people’s homes: magnets, calendars, sticky notes, pens, snack clips, etc. These trinkets can be customized with your company name or logo, reminding recipients of your value as a service provider. Especially if it’s something they see or use every day!
Direct mail campaigns and more in South Florida
Need help creating your direct mail materials? Ritter’s Printing & Packaging is where South Florida business owners go for all their direct mail and marketing needs.
We also offer customized folding cartons, product labels, tickets & tags, and more. To learn more about our services, call Ritter’s Printing & Packaging today at 954-771-7204.
