Today’s technology has made customer service easier than ever. By adding QR codes to product labels, businesses can direct customers to email lists, discount codes, and other relevant information through smartphones. This is a simple and effective way to boost customer engagement and make transactions as simple as possible.
Read on to learn more about QR codes on product labels, and how this simple addition can help to grow your brand awareness and sales.
Creative uses for QR codes on product labels
That little black-and-white square you see on certain products is a powerful tool for using the internet to make transactions easy and hands-free. Rather than accepting cash or cards from people, customers can make payments using their smartphones. In the era of Covid-19, these codes are not only convenient, but a great way to reduce the spread of germs and viruses.
Here are some creative ways for using them on your products:
Businesses are unlikely to survive without a social media presence and this includes being active on platforms like Facebook, Twitter, and Instagram. Your customers can easily find your social media page by scanning the QR code on your product.
This is effective if a customer misspells your business name or finds a page that has a similar business name as yours. You can make sure they find the correct business through a QR code!
You can also use a QR code to direct your customers to your business landing page, or website where they can learn everything about your product, sign up for promotional emails, and more.
Provide instructional videos
If your product can be used in several ways, allow customers to see it visually by using a QR code to direct them to a Youtube video, or some other type of tutorial. You can also use the code to link to an FAQ page in the event of troubleshooting any issues.
Online shopping made easy
Offer customers discounts and promotions through a QR code. Restaurants can use QR codes in place of paper menus, which became a popular practice once businesses reopened after the lockdown.
Opt-In for text messages
A simple way to alert customers of sales or new products is to send them a text. Customers can choose this option by using a QR code to opt-in.
Join an email list
Along with text messages, customers can also sign up for emails to inform them of product updates, promotions, etc. QR codes make it simple for them to enter their email addresses.
Product labels and more in South Florida
Ritter’s Printing & Packaging is proud to help you grow your business with a variety of printing services. From labels, customized folding cartons, tags, tickets, and more, our quality printing is sure to help grab and keep your customers attention.
Need quality printing for your South Florida business? Call today at 954-771-7204.