Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…
HOW SEPHORA TOOK CREATIVITY TO THE NEXT LEVEL USING DIRECT MAIL Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume,…
The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great direct mailer example…
With COVID-19 taking a toll on businesses across the globe, retailers are getting more creative with their marketing campaigns. Costco is just one of the many companies taking advantage of direct mail. In this direct…
