Who doesn’t love to feel special? Creating exclusivity with your marketing strategy is a great way to encourage a response from potential customers. One-way businesses do this is with creative direct mail. In this direct…
Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this…
Direct mail isn’t limited to postcards and fancy brochures; it can also come in the form of a package that houses a product or sample. Sending out a direct mail package with samples to consumers…
The number 10 window envelope is typically on smooth paper. Here is where a little bit more content for the envelope will reside. To be determined
Tis the season for catalogs and gifts! The holidays are a great time to take advantage of more creative and festive marketing opportunities. If you have a product that people could benefit from during the…
Who doesn’t love a cute face? We know we certainly do! In this direct mailer example, we dissect how non-profit organizations play on peoples’ emotions to illicit a meaningful, and almost guaranteed, response. HOW NON-PROFIT…
HOW SEPHORA TOOK CREATIVITY TO THE NEXT LEVEL USING DIRECT MAIL Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume,…
The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great direct mailer example…
