Many business owners disregard how important custom cartons and packaging are to their products. Product packaging can deeply influence a consumer’s decision to purchase a product. It also provides protection to the product and important specifics including its name, features, ingredients, and sometimes an expiration date.
At Ritter’s Printing & Packaging, we work with businesses to create custom packaging and cartons for their products that suit their marketing strategy. Our packaging design professionals guide you through the whole process so you can create quality carton packaging that can also be sourced from sustainable materials.
5 Ways to Make Your Product Stand Out from Your Competition
There are many ways that you can use carton packaging to get the attention of consumers. Ultimately, you want it to look different than your competitor’s packaging. Effective branding inspires emotions that impact consumer choices and behaviors. Take time to brainstorm innovative ways to approach packaging design. Better yet, opt to work with a professional design team that’s experienced in the nuances of designing and manufacturing paperboard cartons.
Add Color
Color is arguably the most significant aspect of a package’s design because of the emotions certain colors elicit. Each color on the spectrum is associated with distinct feelings. In fact, in a study called the “Impact of Color on Marketing,” researchers concluded that 90% of consumers make a quick judgment about a product based on the color of the package.
Simply put, the colors used with your carton packaging play a role in if someone will buy it. The brain reacts to colors differently, so choose yours wisely. Ultimately, most believe that the more color on a product’s packaging, the less professional it is. Your target demographic will influence what colors you choose for your final packaging design.
Enhance Your Marketing Value
A common use for packaging is marketing, thus a product’s packaging and labels help with advertising campaigns by encouraging consumers to purchase your product. Your branded products should be easy to recognize by consumers. This means you need a design that consumers will always remember when they see your product.
Protect Your Product
Perhaps the most important purpose of any product’s packaging is to protect the contents from light, humidity, or heat, all of which can influence how a product looks and works.
For example, over the counter and prescribed medications tend to come in protective packaging to ensure the viability of the medicine or supplements inside. They also come with directions for use and what to do in case of a medical emergency should an issue arise.
Explain the Details
Your packaging not only includes the front but includes your product’s name, your brand’s name, and the size, it also includes side and back panels that include important information. This is typically things like directions on how to use it, ingredient lists, features about the products, and contact information for your company.
For health, beauty, and food products, you may include expirations, warnings, and best before dates too.
Consider the Unboxing Experience
Your carton packaging should always be easy to open and close (if applicable). Also, some consumers want to be able to reuse or recycle packaging, so think of ways you can create custom paperboard cartons that promote green living too. Reducing your carbon footprint will influence some consumers to purchase your product as they feel you’re invested in protecting the environment.
Ideas For Better Carton Packaging
There is a lot to think about when designing and manufacturing product boxes. The first step in the right direction is contacting a team that knows where to start to get it done right. When you’re looking for quality custom carton packaging for your product, contact Ritter’s Printing & Packaging. Our family-owned and operated company treats every client like they’re our family. We are invested in your success and will work diligently to help guide decisions about the packaging you use for your brand.
To learn more about custom packaging options, call our Fort Lauderdale office at 954-771-7204 and speak with one of our friendly representatives.
