Whether you make eco-friendly shampoo or craft beer, it’s important to invest in your product’s label design, making sure that your brand jumps off the shelves. A little bit of extra effort can go a long way in making your brand stand out and appear irresistible when it’s on display (online or physically).
Making sure that your label design catches the attention of consumers may not be your specialty, but it happens to be ours. The whole process from design to production may seem like a daunting task, but it becomes a whole lot easier when you have a professional commercial printing company as a helping hand.
In the meantime, here are a few tips to make your product label leave a great first impression.
Experiment with Texture
Have you ever seen a textured surface and felt the need to reach out and touch it? There is something so luxurious about an embossed or textured label.
Psychologist Martin Arvidsson of Stockholm University in Sweden says, “Touch is probably our most underrated sense.” Tiny pressure sensors embedded within your fingers identify texture and evoke sensations. Introducing texture to your product label is a fantastic way to grab consumer attention and inspire them to choose your brand. Even adding a little bit of alternate texture can make a big difference, such as soft-touch coatings or embossing.
El Tesoro Tequila is a great example of a brand that’s effectively utilizing textured labels. Nestled perfectly in the heart of Jalisco, Mexico, El Tesoro prides itself on being a tequila that’s ‘artfully crafted for generations,’ and its bottle labels are no exception. Each bottle of tequila they produce features a unique label, with special attention paid to the ornamentally adorned background and the picture of artisan farmers harvesting agave by hand. Even though this tequila doesn’t make the list of most expensive on the market, it certainly looks and feels like it could.
Play Around with Colors
It’s important to keep your product labels aligned with brand identity, which means that you should include some of your brand colors in your product label. Even so, you can experiment with adding different colors to help the label pop.
Consider the colors of your competitors and choose a color that stands out from the rest. Introducing a splash of color is an effective way to grab attention and pique consumer interest.
Be Creative with Shape
When picking the shape of your product’s label, it’s important to be strategic. A little bit of creativity can go a long way in making your product stand out. While circular water bottles or star-shaped perfume may not be practical, you can always print your label in an innovative shape to make it eye-catching.
Otherland, an all-natural candle company based in Brooklyn, New York, uses various shapes and colors on its candle labels to grab the attention of consumers. The signature Core Collection showcases five differently colored shapes on each candle holder that are symbolic to the scent. Otherland’s branding is one of a kind and it gives customers a little piece of art to go along with the enchanting and earthly aromas from the candle itself. It’s brilliant.
Don’t Be Shy…
… be bold! Designing the product label is one of the most exciting parts of the launch. While the actual product is typically created with precision and care, the product label is an opportunity to let the creative juices flow.
It’s easy for consumers to be overwhelmed by a selection of products that blend in with one another. Designing a bold product label is an effective way to make your product stand out. Consider color, shape, text, and imagery.
Include All of the Necessary Information
A minimalist label appears slick, professional, and modern, but it’s important to include all necessary information on the label. In addition to branding, try to feature any information that may help the consumer choose your product.
For example, if you produce food items, make sure that you mention all nutritional information and make a special note if the food is vegan-friendly, organic, or gluten-free.
Weave In Your Brand
As your business grows, you’ll earn brand loyalty. In many ways, your branding can be your biggest asset in making your product stand out on the shelf. Prioritize your logo, brand name, and general look-and-feel as the fundamental aspects of your product label.
Ready To Create Your Own Custom Labels?
At Ritter’s Printing & Packaging, we’re excited to help make your product label dreams a reality. We’re here to meet all your printing needs, producing world-class, quality jobs. Small to medium-sized businesses have enough on their plate, so allow us to take the burden of printing your labels off your shoulders.
We breathe life into print. Contact Ritter’s Printing & Packaging online or call us at (954) 771-7204 to find out more about all the commercial printing solutions we offer. You can also follow Ritter’s Printing on LinkedIn to stay up to date with our expert insights on direct mail campaigns, lead generation, label design and everything in between.