Did you know that 72% of American consumers are influenced by packaging design when deciding to make a purchase? Utilizing custom boxes can give your brand’s packaging a competitive edge, leading to more successful sales and encouraging repeat customers.
Your packaging design serves as a crucial platform to showcase various aspects of your product, but its primary focus should be on meeting the needs of your target market. In this article we are going to highlight the advantages that custom candle boxes can bring to your marketing and sales goals.
Why choose custom candle boxes?
Customized packaging is essential to distinguish your brand both on retail shelves and online, setting it apart from competitors. When potential buyers have limited knowledge about your brand, your packaging must convey the essences of your product and deliver a cohesive message. This could include aligning your outer candle packaging box with a product label on the candle itself.
In recent years, the candle market has experienced significant growth due to the popularity of “hygge” culture, gifting trends, and the desire to enhance living spaces with appealing scents. In the candle industry, you are not merely selling a product, but rather an experience.
Your packaging heavily indicates what experience customers should expect. Additionally, if you offer a range of scents, custom box designs can help categorize different scents effectively. Considering these factors, it becomes clear that several key aspects of design need to be addressed: how to stand out on retail shelves, and, most importantly, how to maintain brand consistency across your product line. When executed successfully, these elements work in harmony to benefit your brand.
Benefits of custom packaging
With custom boxes and packaging, you can display all the essential information, like ingredients and safety instructions, while still providing ample space to showcase your brand. In the age of social media, it’s crucial for your packaging to stand out online as well as on store shelves.
Packaging statistics indicate that, of those who watch unboxing videos, 55% report being convinced to make a purchase. Therefore it’s vital to understand your target market’s preferences and incorporate them into your design process.
Custom boxes are also made according to your exact product specifications. This ensures additional protection during packaging and shipping, preventing damage to delicate items like glass candles.
When designing custom boxes, you can choose what will be the best fit for your brand and style. Whether its a folding carton or a two-part rigid box, you can make the choice that aligns with your aesthetic preferences as well as your business needs.
The concept of luxury carries substantial significance. In fact, a total of 61% of people say they would re-purchase luxury products if the packaging reflects a premium standard.
This is particularly true for gifting purposes. Candles are often given as presents for various occasions, such as birthdays and housewarmings, and packaging with that special touch becomes a stronger contender.
Embossed text, foil logos, and ribbons all elevate your packaging design, increasing the likelihood of closing a sale.
Custom boxes and packaging
At Ritter’s Printing & Packaging, we offer a wide range of custom box design options, including folding cartons, box sleeves and more. All these options are fully customizable to suit your brand’s style, with additions such as coatings and embellishments to enhance the unboxing experience. Since 1988 we have been the premier source for folding cartons, commercial printing, direct mail marketing, valet tickets, and custom labels. Give us a call today at 954-771-7204 for more information on any of the services we offer.
