When marketing your brand, the packaging is crucial to the success of a product. Custom boxes not only add aesthetic appeal but also provide an additional layer of protection for your product. It’s important that your box design not only complies with the necessary regulations but is also visually appealing.
Are you seeking to make a lasting impression on your customers with the use of custom boxes? Follow these 8 steps in the design process to create stunning and compelling packaging for your product.
1. Know your product
Before starting with your design, it’s essential to consider the product you’re designing for. A tall and narrow box would be impractical for a wide and flat pizza, while a large box wouldn’t be suitable for a single piece of jewelry.
Having a clear understanding of your product’s size and shape will help you determine the appropriate dimensions for your custom box. Once you have the correct measurements, you can effectively plan and allocate space for your design elements.
Understanding your product can also inspire your design process as you can draw inspiration from the product’s packaging to create a cohesive and complementary design.
2. Understand your brand
As the creator of your brand, you have an understanding of its values and personality. It’s essential to decide how you want it to be perceived by customers.
To establish a clear brand personality, select three words that best describe your brand’s character. For example, your brand might have qualities such as bright, bold, and simple, or bold, playful, and fun. Alternatively, your brand may convey a sense of minimalistic, sophistication, and luxury.
Once you’ve identified your brand’s personality, consider how you want your carton to reflect this persona. Keep these words at the forefront of your design process to ensure that your design aligns with your brand’s image and resonates with your target audience.
3. Choose the type of packaging
There are a variety of materials and finishes you can choose from for your custom boxes. These choices alter the customer unboxing experience, so it’s important to choose materials that feel sturdy and luxurious to reflect the quality of your product.
Custom finishes can enhance the appeal of your packaging, providing a distinct and exclusive touch. You have the option to choose from a smooth matte finish or a shiny gloss finish as your base and then incorporate packaging embellishments such as embossing, foil stamping, and more.
4. Display truthful essential information
Effective and compliant packaging includes all necessary information in clear and easy-to-read fonts in visible locations on your box. Your packaging needs to be truthful, accurate, and trustworthy to establish a bond with your customers while complying with industry standards.
Make sure to include the following essential information:
- The name of your product.
- Your brand name and logo.
- Ingredient information.
- The product barcode.
- Product weight.
- The name and address of the manufacturer, packager, or importer.
- Method, place, and date of manufacture.
5. Use the right colors
The colors you choose for your design have a significant impact on how your brand and product are perceived. Colors can evoke a range of emotions and feelings. For example, red is often associated with passion and sophistication, while blue is commonly linked to serenity and relaxation, and green with wholeness and health.
By leveraging color psychology you can make an impact on potential customers by catching their attention and conveying a message about your product. Choose colors that align with your brand identity and complement the nature of your product to make a lasting impression.
6. Choose an appropriate and legible font
The fonts you use on your product box play a vital role in conveying your brand’s tone of voice. It’s important to ensure that each font you choose is clear and legible in terms of shape and color
When choosing a font, consider your three words. If you’re aiming for a clean and modern design, sans-serif fonts offer a contemporary look. On the other hand, if your design is classic and sophisticated, traditional serif fonts may be a better option.
7. Utilize eye-catching visuals
Incorporating patterns into your design can create visual intrigue and add interest to your product packaging. When selecting a pattern, it’s important to consider the message that the pattern conveys.
Polka dots can add a playful and lively touch, paisley patterns can create a sense of sophistication, and chevron is youthful and trendy. You can also use photographs, digital drawings, or line art to give your box a unique dimensional look, which can encourage customers to take a closer look and potentially purchase your product.
8. Order sample boxes
Before approving your design and starting mass production, it’s essential to get a box sample. Box samples allow you to check how well your product fits in the box, verify all typography, and review the overall alignment of your design.
By examining a sample box, you can ensure that all aspects of your custom box design meet your expectations and that there are no errors or issues that need to be addressed before moving forward with mass production. Taking this step can save time and money in the long run by avoiding costly mistakes and ensuring that your product is presented in the best possible way.
Custom boxes, packaging, and more
Ritter’s Printing & Packaging has helped businesses in South Florida create beautiful and effective packaging for decades. Our experience gives your brand the best chance to stand out from the competition and make an impact in your industry.
Ready to get started? Contact us today at 954-771-7204 to learn more about our custom packaging and quality printing services.