A higher response rate than all digital channels combined

Yes. Ritter’s is a full-service print and mail provider. We manage every step: data processing, printing, addressing, and delivery to the USPS, under one roof for maximum efficiency and quality control.

Studies show 90% of people believe mail is as important or more important than it was three years ago. Direct mail stands out because it’s tangible, personal, and trusted. It captures attention, builds brand recall, and often delivers higher response rates than digital-only campaigns.

Absolutely. We use variable data printing (VDP) to personalize names, offers, images, or QR codes based on customer data. Personalization can increase response rates and improve return on investment (ROI).

Yes. Our data services include merge/purge, NCOA (National Change of Address), CASS certification, de-duplication, suppression, list segmentation and EDDM. These processes ensure accurate delivery, lower postage costs, and cleaner data for better campaign performance.

Yes. We use postal optimization methods such as presorting, co-mingling, and drop shipping to reduce postage expenses and speed up delivery. Where eligible, we also offer walk sequencing of lists which provided maximum postage savings. Our team helps you choose the best USPS class of mail for your budget and goals.

• First-Class Mail: Fastest delivery, includes forwarding and return of undeliverable mail.
• Marketing Mail/ Bulk Mail/ Presorted Standard: May take up to 2 weeks to deliver but postage is less expensive.
• Nonprofit Mail: Discounted rates for qualified organizations.

We’ll help you determine which class is most cost-effective for your project. Here’s a link to USPS postage rates.

Turnaround depends on volume, approval time, and mail class. We’re happy to discuss your project requirements – feel free to contact us at 954-771-7204.

Yes. We offer Accutrace, a web-based solution for tracking direct mail campaigns using Intelligent Mail Barcodes (IMb) and QR codes.

We accept print-ready PDFs at 300 dpi in CMYK color, with 1/8” bleed and embedded or outlined fonts. Address blocks and barcode areas must follow USPS clear zone guidelines. Our prepress team will verify files before production. Here’s a link to direct mail templates.

Although we can use many types of list formats: Excel, csv, txt, dbf, we prefer excel or csv. The lists should be columnar formatted with names parsed: First – Middle – Last. Company should be in a separate column. Street address should have a single or dual column with an apartment number or unit number optionally in the 2nd column. City, State and Zip codes should be separated out each into their own column. Following this format will maximize the deliverable addresses and prevent unnecessary data loss.

Direct mail works across many industries including financial, education, real estate, non-profits, and retail. It’s ideal for product launches, seasonal promotions, and customer retention campaigns.

We use address verification tools like CASS (Coding Accuracy Support System) and NCOA updates to standardize and validate addresses. This minimizes undeliverables, improves targeting, and ensures your mail reaches the right audience.

Yes. A/B testing is encouraged. You can test variations in design, offer, or messaging to identify which combination produces the best results.

We can connect physical mail with online activity using QR codes, PURLs, or personalized landing pages. Mail can also trigger follow-up emails or retargeting ads to create a cohesive omnichannel experience.

Successful campaigns rely on the right list, the right offer, and the right creative. Strong calls to action and personalized content increase conversions.

Ritter’s offers decades of proven experience, personalized service, and family-owned reliability. We print it. We label it. We mail it. From design to delivery, our in-house team ensures your campaign arrives on time, looks exceptional, and drives results.