Hydroxycut – Weight Loss Product Packaging Review
In this packaging review of Hydroxycut’s weight loss products, we will examine the type of packaging, printing techniques, and embellishments used.
Industry: Weight loss products
Company: Hydroxycut touts itself as America’s #1 selling weight loss supplement brand.
Products: Hydroxycut sells a variety of gummies, capsules, and drink mixes. They sell non-stimulant products, products for hardcore weight loss and products specifically marketed to women. The products are sold online as well as in retail stores. I bought this in a CVS drugstore to write a review of the packaging. This was not a paid review.
Type of Box: Lock bottom box. An additional safety feature is a clear round tab on the closure on top of the box to prevent tampering and theft.
Printing & Embellishments: Here’s where Hydroxycut shines. Hydroxycut printed the carton full color with red as a primary color on top of the box as well as along the top of three of the four sides of the box. The red color really stands out. Coupled with black ink and reverse white type in certain areas, the box was very attractive on the shelf in the drugstore.
They used silver foil in two different spots on the folding carton to make important claims stand out: “America’s #1 selling weight loss supplement brand”, “Scientifically Researched weight loss key ingredient” and showing the amount of caffeine on a stimulant scale. Hydroxycut also embossed their name on two sides of the box, the lemons on the front and side of the box, the words drink mix and lemonade, along with the graphs and steps to use the product on the back side of the carton.
Gloss UV was strategically used over the red solid ink on the top and sides of the box and a dull uv was used on the portions of the box that had most of the text (the ingredient panel and back of the box with the directions).
Paper: 18 point board
Sustainability: Nothing is mentioned on the packaging.
Messaging: The lemonade weight loss drink mix wording on the front and side of the packaging included some key phrases meant to sell the product:
- Metabolize Carbs, Proteins and Fat
- Burn Calories
- Increase Energy
- Zero Sugar
The facts to back up the claims are printed on the back panel of the box along with directions for use and graphs showing results from using Hydroxycut.
Overall, an attractive box that did a great job using print embellishments to stand out on the shelf. The design has pop, and there is a good use of colors to catch your eye but it is not overly busy with too much type. The silver foil really catches one’s eye. The embossed logo is a nice touch when picking up the carton. Finally, the box feels like good quality.
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Please note that this is a product that was bought for personal use – this is not a sponsored post.
