You know that product packaging is important. It’s what entices customers to pick up your product and learn more about it. But how do you know if your packaging is effective? And how do you measure it correctly?
Why product box measurements are important
There are several reasons why box measurements are important when designing product packaging.
1) It helps you determine the size and shape of your product so that you can design a package that fits it snugly. This is important for both aesthetic and practical reasons – a well-fitting package looks better and is less likely to be damaged in transit.
2) Box measurements help you calculate shipping costs. If you’re selling your products online, you’ll need to factor in shipping when calculating your prices. Knowing the dimensions of your packaged product will allow you to get an accurate estimate of shipping costs.
3) Box measurements are essential for stock management. If you’re selling your products in a store, you’ll need to know how many products you can fit in your space. This information will help you make decisions about inventory levels and shelf placement.
What are the important box measurements?
There are three main measurements that you need to know when designing your packaging: length, width, and height.
Length is the front panel dimension from left to right, width is the second panel dimension from the front of the box to the back, and height is the measurement from the bottom of the box to the top (sometimes also referred to as ‘depth’).
These three measurements will determine the size and shape of your package, as well as how much it will cost to ship. Keep them in mind when designing your product packaging!
How to measure your packaging
Now that you know why box measurements are important, let’s talk about how to actually measure your product packaging.
1. Use a tape measure or ruler. This is the simplest and most accurate way to get measurements for your product packaging.
2. If you’re measuring the outside of a box, make sure to include the thickness of the walls in your measurements. The thickness of the walls will affect the overall size and weight of your package.
3. When it comes to the actual measurements, the formula is length x width x height.
4. Measure your product packaging multiple times to be sure. This is especially important if you’re working with complex shapes or sizes.
5. Make sure you measure the inside of the box as well. This will help to make sure that your product fits snugly inside the box without moving around too much. If the box is too big, you’ll not only pay more for shipping but you’ll risk the item being damaged.
Packaging tips
Here are a few general packing tips to keep in mind:
1. Keep it simple. The simpler your packaging, the easier it will be to measure and calculate shipping costs.
2. Use quality materials. This will help to ensure that your packaging is strong and durable, which is important for both protecting your product and keeping shipping costs down.
3. Make sure your packaging is easy to open. No one wants to struggle with a difficult-to-open package! Use tear strips, perforations, or easy-open tabs to make sure your packaging can be opened easily.
4. Use eco-friendly materials. This is not only good for the environment, but it can also help you save money on shipping costs. Packaging made from recycled materials is often lighter than traditional packaging, which means it will cost less to ship.
Trust Ritter’s Printing & Packaging
If you are looking for superior service and dependability for your next printing or packaging project, look no further than Ritter’s Printing & Packaging. Contact us at 954-771-7204 or send us your project details here and a member of our team will be in touch.
