You’ve likely heard the expression, “Never judge a book by its cover.” But the truth is, we all do it – and not just with books. Your customers’ first impression of your product is going to be based solely on appearance. The chance to get their attention is only a few seconds, so a professional and engaging carton packaging design is extremely important.
The Importance of Package Appearance
Youtube “influencers” have created an entire industry of making a show of packaging. The “show” doesn’t begin when the package is opened, but long before when the product is initially presented. Every aspect of the unboxing experience, from outside packaging to the actual product inside, is examined and discussed.
While your product may not be viewed as critically as those selected for YouTube, the average consumer can still be just as scrutinizing. They may be looking for multiple qualities in a product’s packaging, such as how easy is it to open? Is the packaging sustainable, or is there a great deal of wasteful plastic? How does the package appearance make them feel? How easy is it to carry or fit into a shopping bag?
Overall, packaging that not only looks attractive but has easy storage ability and minimal waste is going to be most successful.
Masculine, Feminine, Neutral Design
While perhaps your product is not gender-specific, the carton packaging can still evoke a masculine, feminine, or neutral feel. Products marketed towards men tend to have sturdy, angular packaging, whereas feminine packages tend to have rounder shapes and softer finishes. Everything from color, shape, finish, and texture matter if your product needs to appeal to a specific gender.
How Package Shape Indicates Package Quality
No matter the carton packaging, high-quality products always anticipate a consumer’s reaction to certain shapes and sizes. Attention to detail is crucial for a good first impression. This could indicate whether a box will be reused, allowing your company name and design to have a longer lifespan “in the wild”. Simply put, higher quality on the outside says a good deal about the level of quality of what’s inside. A good printer and graphic design artist can work with you to make sure that all the important details – from shape, finish, texture, label, to branding – work together to make a consumer think “Wow, look at this!” and go to pick it up.
Folding Cartons and More in South Florida
Appearances and first impressions matter in the consumer world. The right packaging can help make or break your ability to turn the first glance into a successful sale. That’s why you shouldn’t leave your packaging to just anyone.
From labels to materials and more, Ritter’s Printing & Packaging can help you make your best first impression. With our expert knowledge of consumer behavior, we leave nothing to chance. Our packaging is made with special consideration for details like design, shape, opening, closing, sustainability, and storage abilities. To learn more about our packaging services, call us today at 954-771-7204
