Can you remember a time when you were impressed by the custom packaging on a product you ordered? Has an impressively wrapped package made you feel more excited about what was inside? Or have you felt apathetic about receiving your item when you noticed its lackluster packaging?
People love receiving gifts, even if it’s something they ordered for themselves. First impressions matter and unique custom packaging is your chance to wow your customers and make the unboxing experience unforgettable.
The art of unboxing
The act of unwrapping a package is like experiencing Christmas morning any day of the year. There’s a certain “wow” factor that builds both affection and trust in a brand, increasing the chance of future purchases.
From the moment a customer receives an order confirmation email, to tracking its whereabouts online, to bringing it in from the porch, a product is on a customer’s mind for days or weeks at a time. Custom packaging is one way to make customers feel even more confident about the money they spent.
What makes unboxing important
There’s a scientific reason behind the excitement and allure of unboxing. Even small details such as shiny paper, gold-edged ribbons, or bright-colored cartons can trigger the pleasure and reward center of the brain. It’s a type of “natural high” that customers find enjoyable and will want to repeat. That means they are more likely to return and purchase more products.
People also appreciate the extra effort on behalf of a company to pay attention to such details. It shows a certain level of care and attention to quality.
Tips for creating your brand’s unboxing experience
How can you create a memorable unboxing experience for your customers? Here are a few ideas to consider:
Consider the message of your brand
The message of a brand must be consistent, from the appearance of the company website or store interior to the appearance of the package in a customer’s home. This consistency helps customers understand the message and meaning behind your products. Branding is essentially telling an ongoing story, and custom packaging should continue to reflect that message.
For example, say the message of a clothing brand is about having fun and being confident. What sort of colors or designs reflect this message? Perhaps it involves bright colors and fun shapes. Your customers may know immediately what company their package is from just by seeing that brightly colored box on their doorstep. They will start to experience the magic of unboxing before they even pick it up.
It’s all about the little things
Small, personal touches go a long way toward building trust and affection for your brand. You can do this not just with custom packaging, but by what you include in the package as an “extra.” One simple thing you can do is include a thank you note for the purchase. A heartfelt message about the impact of “shopping small” is a great way to establish a human connection.
Add incentives
In addition to a thank you note, you may also want to consider adding a coupon code to use toward a future purchase as an additional way of expressing thanks. Another idea is a free sample of something else you’re offering, perhaps a sample of a product that has yet to hit store shelves. This can help motivate your one-time customer to become a repeat customer.
Custom packaging and more in South Florida
Ritter’s Printing & Packaging is proud to help businesses in South Florida create unique and memorable packaging. From custom labels to quality printing services, your brand is in good hands. Call today at 954-771-7204 to learn more.
