Category Archives: Direct Mail

Why do companies send out direct mail? It could be to generate sales, announce a grand opening, drive traffic to their website, or even wish their clients a happy birthday. No matter the reason, the…

The United States Post Office (USPS) recently sent us a mailing that not only checked off the boxes for best practices but was visually interesting. Attractive artwork can have a huge impact on whether or…

Best practices in direct mail include using an oversized envelope and utilizing color and text on both sides of the envelope. Case Paper did all this and more in a recent mailing we received. Let’s…

With 42% of Americans reading or scanning their direct mail, it is critical to stand out. Seeing an increase in leads or sales is usually a good indication of a successful direct mail campaign. However,…

Direct mail continues to be a viable marketing resource for businesses. While it’s important for brands to maintain and engage using their digital channels, direct physical mail is still a powerful channel for driving results.…

When it comes to promoting your business through direct mail, who you are trying to reach should be one of your first considerations.  Every Door Direct mail and direct mail are two great options to…

There’s always something new and exciting happening in the world of marketing. In this case, that “something new” isdirect mail campaigns. That’s right, even with email and social media, physical mail – in an actual…