With the increase of small businesses and online shopping showing no signs of slowing, it is now more critical than ever to make your brand stand out. One of the easiest ways to help your products become recognizable is with custom packaging. Creating a memorable unboxing experience helps to improve overall customer satisfaction. At Ritter’s Printing & Packaging, we’re here to help you and your business understand the importance and lasting benefits of custom packaging.
What is custom packaging?
We are all familiar with traditional packaging. Also called standard or stock packaging, these are the boxes you can buy online or through office supply stores in bulk. While you may have the option of different colors, you are often limited by size and style availability. It can be an economical choice and usually fulfills its purpose, but it doesn’t say much about your brand.
Custom packaging allows you to connect with your audience on a more intimate level. When you create a personalized design for your packaging with Ritter’s Printing & Packaging, you form an instant bond with your audience.
Four reasons why you should consider custom packaging
No matter the type of product you sell, it is critical for your business to stand out against the competition. Adding custom packaging to your marketing plan helps to increase your visibility as a brand and further connect with your target audience.
Here are four reasons why trusting Ritter’s Printing & Packaging proves to be beneficial.
1. Visibility
When a customer receives their order, your package is the first thing they see. Packaging is one of the best ways to capture your customer’s attention. Custom packaging allows you to better communicate your brand and products. It also helps to appeal to potential consumers. A 2018 study from Ipsos showed that 72% of Americans agreed the design of a package influenced their decision to purchase a product. Furthermore, 67% were influenced by the materials used to package a product.
2. Exposure
Think about it. Your package is seen by a lot of people before it reaches your customer. Chances are it will pass through several hands as it processes through mail distribution to mail carriers to delivery. What better way to gain organic exposure than simply making your brand more visible? Custom packaging is a unique advertising technique to reach more potential customers.
3. Experience
Packaging can influence your customer’s behavior. Consumers are no longer looking for just a product, they want an experience. One of the most viral types of videos on social media is unboxing videos. From toys to makeup to subscription boxes, there’s just something about an unboxing video that captures the world’s attention. People who have a positive experience with your brand are more likely to recommend your products to others.
4. Investment
Of course, custom packaging is going to cost more than traditional boxes. However, by investing in branded packaging, you show pride in your company. At Ritter’s Printing & Packaging, we work with you every step of the way to ensure we create packaging you can be proud of.
First, our highly skilled design team uses state-of-the-art technology to craft a prototype for your packaging. Once you are happy with the look, we discuss your options for materials, printing effects, and finishes.
Next, you get to physically inspect its structure and functionality before printing and making any adjustments. Finally, we print your custom packaging. With over 33 years of experience, Ritter’s Printing & Packaging is sure to deliver results that exceed your expectations.
Custom packaging in South Florida
No matter what type of business you are in, we have a custom packaging solution for you! From cosmetics and manufacturing to pharmaceuticals and beverages, we have experience in a variety of business sectors.
Since 1988, Ritter’s Printing & Packaging has been the premier source for custom packaging services in South Florida. Our success is your success. If you have any questions about our process or would like to get started on your project, call us at (954)-771-7204 or contact us online today!
