As a business professional, you understand the importance of quality packaging. Not only to make sure your products arrive safely, but also for the overall customer experience. While the design and material of your packaging are important, it is also critical to determine the amount of packaging you need.
If you have a limited run of an item, small batches of similar items, or are just starting your business you may want to consider short run box printing over traditional long runs.
Here, the team at Ritter’s Printing & Packaging discusses the benefits of short run printing.
What is short run box printing?
Packaging is crucial to your brand. Even before trying the product, your box is the first thing potential and current customers see. If your business is trying out a new product, experimenting with a new design, or launching a one-time campaign, traditional packaging may not be the best option.
Short run box printing allows you to produce smaller quantities of your design at the same great quality. No longer do you have to worry about your warehouse filling up with boxes you’ll never use again. From design and determining quantity needs to production and finishing touches, Ritter’s Printing & Packaging is here to help you every step of the way.
What are the benefits of short run box printing?
While there is no doubt that traditional box printing has its benefits, short run box printing is a great way for any business to enhance its customer experience. Whether you’re a small company or a large corporation, the benefits include:
Testing
Maybe it’s a new logo or new box material. One of the best ways to gauge a customer’s reaction to your packaging is by allowing them to physically hold it. While mockups and market research can go a long way, testing is the best way to understand how the customer feels about the packaging. This is especially helpful to test holiday and seasonal packaging. By testing with a short run, you can make changes based on customer reactions to achieve your perfect design.
Savings
Whether you’re just getting started or have been in business for years, no company complains about saving money. Mass-printing packaging can be costly but with short run printing, you can produce the exact number of boxes you need.
Inventory
Bulk packaging can take up a lot of space in your warehouse that could otherwise be used for inventory. Short run printing allows you to order the exact number of cartons you need for a specific product. If your company releases products often or even seasonally, this is also a great way to make sure you do not have packaging you will likely never use again.
Customer experience
It is critical to keep your brand relevant to maintain and grow your customer base. While the quality of your products is the obvious key component to how people view your company, more consumers are now looking for a full experience. One of the best ways to achieve that is by providing a visually stimulating unboxing event. With short run box printing, you can create multiple custom packaging designs that customers will be excited to see!
Short run box printing in South Florida
At Ritter’s Printing & Packaging, we are the premier source for short run box printing. Our professional team and advanced printing technologies are key to our success in creating affordable, top-quality packaging.
If you have any questions about how short run carton printing can benefit your company or are ready to get started, call us at 954-771-7204 or contact us online today!
