Using Custom Juice Labels To Boost Your Brand’s Appeal

You’ve spent countless hours testing and refining your recipe to create a refreshing, delicious juice product. You’re certain you’ve hit a winning formula – but have you thought about how you’ll entice customers to choose your brand’s juice over the hundreds of others on display in restaurants or grocery store aisles?

Creating a distinctive, attention-grabbing custom juice label is key to ensuring your product is the one that ends up at the checkout counter.

In this article, we discuss how to create eye-catching juice labels that will attract consumers and boost your brand profile.

Understanding your ideal customer

Creating an effective brand identity requires you to have a good grasp of your specific customer base. If you don’t know who your target market is, you won’t know how to appeal to them. Build a clear image of your ideal customer – are they a parent looking for nutritional juices for their children, or a party-loving young person who enjoys non-alcoholic beverages with a twist? Understanding your customer base will allow you to make important decisions about how you want to present your brand identity and what visual elements you will use to communicate its characteristics.

What makes a juice label effective?

Understanding what makes for an effective label will help you assess whether you’re making the right design choices. An effective label must do three things: capture attention, elicit an emotional response, and communicate key product information.

Catch the attention of your customer base

Your juice label needs to stand out from those of competing products. A creative label that uses a large, novel font, a striking original graphic, and a bold color theme will help to grab the attention of prospective customers and elevate your brand presence. You may wish to research existing products on the market to understand how your custom juice label can contrast and stand out from your competitor’s branding styles.

Generate emotional engagement

Once your label has a consumer’s attention, the next thing it needs to do is elicit a positive emotional response. Since most consumers tend to make purchasing decisions based on emotion rather than reason, labels using emotional marketing strategies are more likely to leave a lasting impression and lead to sales. Through evoking emotions such as joy, amusement, excitement or nostalgia, or appealing to particular desires, such as a desire to be healthy or trendy, brands can create a personal connection with consumers that will drive purchases and promote brand loyalty.

Communicate key information

Lastly, your label needs to seal the deal by clearly communicating what your product is and why customers should buy it. Important information such as the ingredients and flavor profile of your juice should be front and center on your label – potential customers will be put off if they are unsure what they are buying.

You’ll also need to leave room for ingredient lists, nutritional information, best-before and sell-by dates, and a more detailed product description. The text-based components of your label are an opportunity for you to appeal to a consumer’s reason and logic – you should persuasively explain why your juice is better than the rest on the market. Remember to ensure you are complying with FDA regulations for juice labels and any other laws related to labeling.

Key elements to consider when designing custom juice labels

When designing your custom juice label, there are three key design elements you need to get right. By focusing on these three elements, you’ll be able to create a striking, effective label that raises your brand’s profile and boosts your business’s bottom line.

Readability

A common mistake that people make when designing product labels is choosing a font that is too small or difficult to read. Test out the readability and sizing of your font by printing some samples of different styles and sizes to test with friends, family or potential customers. Your font should be bold, and printed in a color that contrasts with your label’s background color. You should also ensure there is sufficient space between different pieces of text (e.g. product name, brand name, and product description) so that your label doesn’t appear overcrowded with information.

Sizing

It’s very important that you measure and decide on the correct label size before you begin the design process. If you discover that your juice label is too large for the juice bottle size you have selected, it will be costly to redesign and reprint your labels down the line. Make sure that you measure the entire circumference of the bottle and the height of the label surface for wraparound labels, and take into account any ridges or irregularities in the bottle surface. A label that is too large will not fit your packing properly, and if it is too small the text and images of your label will appear crowded. You’ll also want to discuss the label unwind direction with your label printing partner, as the unwind direction will impact the orientation of the text that is printed across your label.

Images

It may be tempting to use a stock photo on your label, but creating an original graphic is more likely to help present your brand as authentic and trustworthy. A unique graphic design of fruit or aesthetic line drawing will boost your label’s visual appeal and help it to stand out from the competition.