When creating a new product, the design of the label is extremely important. Not only is the label the first thing a potential customer will notice, but the label represents everything about the product.
Labels need to be eye-catching and attractive, while also conveying the message of the product. If done correctly, labels can persuade customers to buy your product over a competitor’s. We’ll discuss how your label designcan affect consumers with some tips for creating an effective one.
What factors influence consumer buying decisions?
Consumers typically look for products that solve a problem. The key to gaining customers is selling them a solution in the label design. To do that, it’s important to know what influences purchasing.
Factors that influence purchasing decisions are:
- Brand recognition
- Trust in brand
- Consistency
Labels are important for catching a customer’s attention and getting them interested in the product. To build trust, you need to show what your company principles are, information about the product, and establish brand recognition. Label design must consider colors, fonts, images, and how the label conveys information. Don’t forget to consider how packaging can affect consumers.
Brand recognition using color psychology
Perhaps the most important aspect of label design is using colors to increase brand recognition. The average customer will make a decision in 0.5 seconds. Using specific colors to increase sales isn’t a new tactic, but it’s still an effective one.
Colors, fonts, and images can all be used to create a specific mood or feeling that will influence the buyer. Everyone knows Coca-Cola uses red in its branding and labeling. The color red in color psychology evokes feelings of excitement. Other examples of color psychology colors are:
- Pink- femininity
- Green- growth
- Yellow- happiness
- Orange-creativity
- Purple-luxury
- Blue-trust
McDonald’s uses yellow and The Home Depot uses the color orange. It’s easy to see why and how company label design using colors can affect consumers by evoking emotions and increasing brand recognition.
Increase confidence
A well-designed label can make a customer feel more confident about the product and increase the likelihood of a purchase. As we discussed, color psychology can create brand recognition, but it also increases trust and confidence in a specific product or company.
Remember, consumers, make a decision in less than one second. If the label doesn’t convey what the product is, what it can do, why a customer needs it, and what the company stands for it’s unlikely to sell. A poorly designed label will stand out.
Quality assurance
To a customer, the label design is a clear representation of what is inside a package. If a label fails to communicate the product clearly, it will fail to convince a customer to purchase.
Quick tips for creating an effective label
Creating an effective label design is important for any product. First, think about what message you want your label to communicate. Then, choose a label size and shape that will fit well on your product. We recommend these types of labels for bottles and jars.
Once you have the basics down, you can start to experiment with color and font choices that represent the brand. Remember that simplicity is often the key to success when it comes to label design. With these tips in mind, you’ll be well on your way to creating an eye-catching label that will help your product stand out from the competition.
Looking for a printing and packaging company to partner with?
Look no further than Ritter’s Printing and Packaging. We specialize in labels, commercial printing, folding cartons, and direct mail marketing. We’re always up for a challenge so if you have an unusual or complex project, don’t hesitate to ask us about it.
