Elizavecca is a Korean haircare, skincare and cosmetic company. A co-worker recently bought one of their products on Amazon and couldn’t wait to show it to me because she loved the way the artwork was incorporated into the packaging. Let’s take a closer look.
Size and style of box
Elizavecca used an extended flap (5”) on the top that tucked inside with an auto-lock bottom. The overall size of the folding carton was 3.75” x 7.25”x 2.75”.
Packaging design
The best part of the experience was taking it all in. There was a lot to look at on this package and Elizavecca did a great job of keeping my interest.
This folding carton was a great example of experiential packaging which is designing the package to not only store the product, but to engage the consumer and build branding. Elizavecca curated a unique customer experience through their design and functionality of the folding carton.
The design is very Korean/Japanese Pop Art Inspired which stands out among other beauty/cosmetic packaging. There was a whimsical image on the front of the box with a person’s hair in the shape of muscles, which supported the name of the actual product: collagen coating hair muscle treatment rinse.
The sides of the box had a cute pattern of hair care products including a brush, hair dryer, scissors, and curling iron. The top of the box had the company name and their logo. The inside of the box was printed in a deep, rich yellow/gold and on the inside just before the flaps to see what is inside, were a pair of eyes. The front has an angled cut out which partially reveals an image on the top flap. When you pull open the top, the image on the flap reveals another part of the central illustration of the hair after the product is applied showing it smooth and combed out.
Elizavecca used a very unusual font – a roughly handwritten style – for the product name on the front of the carton and a few words on the back side. The font mirrored the loose, casual style of the brand and was meant to stand out.
Product instructions
Product instructions were in Korean on the back and in English on the side panel. Overall, a very entertaining box. The folding mechanism along with the playful design add interaction and surprise to the unboxing experience. This box was very well- thought out in design and function.
Printing & paper
Elizavecca used an 18 pt. C1S coverstock with matte film lamination on one side which was strong enough to hold the 16.9 fl. oz. product. The carton was printed in full color with spot gloss uv on all sides of the carton.
Security feature
On the back of the carton was a 1.5” circular label printed in full color with a QR code partially covered up with scratch off material. There was a note for the user to scrape off the foil to find the Original Number which would verify the product was not counterfeit.
Custom packaging from Ritter’s Printing & Packaging
Are you ready to make your product stand out like Elizavecca’s? At Ritter’s Printing & Packaging, we specialize in custom packaging solutions that combine creativity with functionality. From folding cartons to specialty finishes, our team can help you design packaging that tells your brand’s story.
Contact us today to start your custom packaging project.
Please note that this was a product purchased for personal use – this is not a sponsored post.
