Folding cartons are convenient for packaging various products such as cosmetics, food items, electronics, and more. However, folding cartons are commonly seen on supermarket shelves, so companies need to show innovation in design and style to help their product pop without breaking the budget.
That’s where digitally printed folding cartons come in.
Digitally printed folding cartons offer a flexible and economical solution to packaging, helping brands capture audience attention while keeping costs low.
As printing and packaging professionals, we’ve put together a few key considerations on digital printed folding cartons and how they can benefit your brand.
What are digitally printed folding cartons?
Digitally printed folding cartons are printed from a digital-based image, and digital files are sent directly to the printer and printed on the chosen material.
Traditional printing methods, such as offset lithography and flexography, involve time-consuming steps to transfer an image to a substrate. Unlike traditional printing, there are no pre-press preparatory steps or printing plates with digital printing.
Digital printing has evolved rapidly, and innovative technology developments have streamlined digital printing options, and more companies are using this as a printing option.
Benefits of digitally printed folding cartons
Digital printing has been applied in various industries including packaging, where businesses select digital printing for the many benefits offered:
Fast turnaround time
Digital printing may save time when compared to traditional printing options. While traditional printing may demand a heavy and labor-intensive set-up process, digital printing is more efficient. Printing companies can change a digital file and adjust product packaging measurements with a few updates rather than having to establish new plates for each printing run.
Save time and money
With traditional printing, businesses tend to order bulk numbers and maximize more expensive print thresholds, but this isn’t always an effective option. As digital printing saves time for setup, it also lowers the cost of printing and simplifies the workflow. Digital printing is an ideal solution for smaller businesses that require low and medium-volume print runs.
Maximize variable data printing
Variable data printing is used to customize folding cartons for specific projects or campaigns, opening opportunities to personalize the consumer experience. The digital printing option for folding cartons streamlines the variable data printing process, making it easier to customize packaging for celebrating special occasions, thanking loyal customers, or targeting regionally specific consumers.
Protect brand against counterfeiting
Digital printing allows brands to include unique marks and micro text that are very difficult to replicate. In the process, digital printing protects your brand against counterfeiting and copycat products from appearing in the market.
When to use digitally printed folding cartons
Digital printing is best suited for small to medium print runs, saving time and money without compromising quality. If you’re introducing a new or customized product on a tight deadline, digital printing is a great option, helping you get your product to market while reducing costs.
Digital printing is also an effective option when printing a prototype or test carton for demonstrative purposes. Not only does the option save time and money, but it also maintains structural integrity and printing quality.
Considering digital printing for your folding cartons is worthwhile when weighing up your printing options.
Do your research and consider the following tips when choosing a reliable printing service:
- Use digital printing for appropriate projects when the option is effective
- Compare pricing options and get professional advice on the best price point for your needs
- Simplify the workflow by assessing options for automation
Digital printing services you can trust
Digital printing saves time, helping you print folding cartons quickly and efficiently. Improve your supply chain and enhance your brand’s reputation with digital printing solutions. At Ritter’s Printing & Packaging, we offer expert printing solutions for folding cartons, tickets, labels, and more.
Whether you need one carton prototype or a bulk printing job for a large order, we have you covered with our fast and effective solutions. We offer digital and offset printing solutions while upholding our promise of sustainability and superior service.
Follow Ritter’s Printing & Packaging on LinkedIn to find out more about our company or give us a call at 954-771-7204 to talk with our team in Fort Lauderdale today.
