Category Archives: Direct Mail

There’s always something new and exciting happening in the world of marketing. In this case, that “something new” isdirect mail campaigns. That’s right, even with email and social media, physical mail – in an actual…

Marketing trends often go through cycles, what was considered old often has a revival in popularity. Previously, direct mail advertising was often considered outdated, email was the most innovative way for companies to communicate with…

In a digitally powered world, you may not have considered using direct mail to reach customers and prospects, but it’s a powerhouse for marketing. The lifespan of an email is about 2 seconds, and brand…

Did you know that over 70% of Americans prefer direct mail over email marketing? In our digital world, receiving advertisements in the mail makes consumers feel valued by companies. But even with the inherent preference…

We all know the list and the offer are critical with any direct mail campaign, but let’s not forget the creative. Enticing customers with a seemingly exclusive offer or invitation is a brilliant way to…

“Wow” does not accurately describe the recent mailing from Lincoln. Quite possibly the most interesting direct mail piece I have seen in a long while, Lincoln spared no expense. Yes, it is a car manufacturer…

If you’re like most business owners, you want to ensure that your direct mail campaigns are as successful as possible. Testing is a crucial part of any good marketing strategy, and direct mail is no…