Product packaging plays a valuable role in consumer decisions. It provides protection to a product while also offering specifics about what it does, its size, its ingredients, and even its expiration date (when applicable). Ultimately, product packaging is a crucial marketing and communication tool for any business. At Ritter’s Printing & Packaging, we specialize in helping businesses createboxes and cartonsthat suits their industry, needs, their products, and their values.
Packaging is Sustainable
Truth be told, paperboard carton packaging is much more sustainable than people might think. Paperboard boxes are extremely recyclable because they’re made from wood and they’re biodegradable. According to the Environmental Protection Agency, 68% of paperboard packaging and paper products are recycled in the U.S. each year. If you’re looking at being environmentally friendly, paperboard boxes are a great solution.
In terms of waste, the main area of concern comes with single-use culture, but even still, many businesses are finding renewable or sustainable ways to package their materials so they can be safely reused and recycled.
Our design professionals can help you choose packaging that is sustainable if this is important to your business.
How Packaging Drives Business
There are many ways that packaging can benefit your business, including:
Packaging is a Great Way to Stand Out
There are countless products looking to draw customer attention. To catch someone’s eye, your box needs to stand out and look different than your competition. Take time to brainstorm innovative packaging ideas. Our design team can work with you to create something unique and best of all, eye-catching.
Colors Influence Purchases
The colors that you use in your product packaging play a major role in if a consumer buys your product. The brain reacts to different colors, so choosing the right colors is important.
Generally, the golden rule is that the more color there is on a box, the less refined a product is. Your target demographic will influence the color scheme you choose on your product packaging.
Packaging is Added Marketing
Your packaging can help market and sell your products because it gives you the opportunity to give the consumer detailed information about what you’re selling. This includes nutritional information, instructions, product specifications, and purpose, all of which are valuable to potential buyers in helping them decide whether to make a purchase.
Packaging Helps with Brand Recognition
Your carton may include a logo, certain colors, or designs that make it stand out, so consumers remember it’s yours.
Other Reasons Why Packaging is Important
While used for brand recognition or a valuable marketing tool, packaging also has many practical benefits, including:
- Protection: The most important purpose of a box is to protect the contents from damage. This means that light, heat, or humidity all cannot influence how your product looks.
- Safety: Yourpackaging may contain important information containing ingredients, warnings, or best before dates.
- Usability: It should be easy to open and close. Many consumers also want to be able to reuse or recycle packaging too. Ultimately, reducing their carbon footprint may influence some consumers’ buying decisions.
Learn How Quality Packaging & Design Can Increase Sales
When you’re looking for quality, contact Ritter’s Printing & Packaging. Our family-owned and operated company is committed to treating every one of our clients like they’re our family. We are deeply invested in your success and will help you make informed decisions about the packaging you use for your business.