Competition is key to success. One of the best ways to compete is through unique and eye-catching packaging. Especially now as eCommerce continues to rise and first impressions of brands are made in less than one second.
You may think of labels, colors, embossing, or foiling when considering packaging, but die-cutting can create compelling narratives that help drive brand recognition.
What is die-cutting?
Die-cutting is a manufacturing process in which a die is used to cut out intricate shapes from a variety of materials like plastic, rubber, foam, fabric, adhesives, cardboard, and film. The die is usually a metal plate with a raised image or design that is cut into it.
When the die is pressed against the material, the material is cut along the lines of the design leaving a clean, crisp finish.
Die-cutting can be used to create a wide range of packaging, from paper items to complex three-dimensional objects. It is a trending part of branding and advertising because the finished appearance of the package can be tailored to the messaging of a business or product.
Multi-piece die-cut packaging is a type of packaging that uses multiple pieces of material to create a custom shape. This type of die-cutting can also entice consumers with a sneak peek of a product or an alluring layered effect. Multi-piece die-cut packaging is commonly used for packaging items like product sleeves, folding cartons, or boxes.
As an example, a multi-piece die-cut can create a sleeve using paper or plastic that slides over the main product packaging. A package could also consist of two open boxes sliding into one another to form a tight reinforced structure.
This type of packaging is often used for products that require a high level of protection, such as electronic components. It can also be used for food items, cosmetics, or other products that need to be kept fresh and free from contaminants.
Window die-cutting features a window cut out of the packaging material that allows the consumer to see the product without opening the package. It is an effective way to showcase a product and can also help to prevent tampering.
The shape of the window can be rectangular, circular, or a specially designed shape. Whether the window die-cut is left open or used on top of a plastic layer, the precision cut can be used to create a multi-layer scene.
Die-cut window packaging is often used for products that are sold in display cases, such as cosmetics, electronic devices, and small toys. It is popular for food products, such as candy or baked goods, and is sometimes combined with multi-piece die-cut packaging for an enhanced layered look.
We are used to seeing die-cut windows and simple shapes, but die-cutting can be another design tool cutting intricate patterns that overlay the graphic design and reinforce the box-opening experience. It’s a very powerful tactile and visual design tool that can elevate the perceived value of a product.
Choose Ritter’s Printing & Packaging
No matter which die-cut you choose, once the package design is complete, don’t forget to apply those principles to your labels too. Finishing touches for labels make your product pop. Whatever your project, the team at Ritter’s Printing & Packaging is excited to work with you. Since 1988 we’ve provided a full suite of printing, packaging, and labels that help you stay ahead of the competition.
Find us Monday through Friday from 8 AM to 5 PM at 1660 W. McNab Rd in Fort Lauderdale or give us a call at 954-771-7204. We offer our expertise, fast turnaround times, and are committed to treating every customer like family.