Package design is an important aspect of product marketing. Often, the package is the first detail that potential customers see and interact with before making a purchasing decision.
Package design trends are constantly evolving to meet consumers’ changing needs and preferences. Expected key trends in package design for 2023 include sustainability, minimalism, personalization, and online shopping.
These trends reflect the growing emphasis on environmental concerns, simplicity, and the desire for personalized and unique consumer experiences. By incorporating these trends into your package design, you can differentiate your products and create a more compelling and memorable brand experience.
In this article we’ve summarized the key packaging trends to consider in 2023.
The importance of staying on trend
Staying up to date with consumer packaging trends is important for several reasons. For example, competitive package design achieves the following:
- Make the product appealing to attract and retain customers
- Differentiate products and create a more compelling brand experience
- Stay ahead of the competition
- Attract customers and drive sales
As consumers’ preferences and expectations constantly change, businesses must keep up with changes and adapt their packaging accordingly. For example, if consumers are becoming more environmentally conscious, a brand can benefit from using sustainable materials or designs in its packaging to appeal to this trend.
Package design trends for 2023
As we enter 2023, we can expect to see several exciting and innovative trends in package design as brands look to adapt to the changing needs and preferences of consumers. Here are our top 6:
Sustainability is an increasingly important trend in packaging design, as consumers are becoming more concerned about the environmental impact of the products they purchase. In response to this trend, many businesses are turning to sustainable packaging solutions that minimize waste and use eco-friendly materials.
This can include using recyclable or compostable materials, designing easy-to-use or recycle packaging, or using renewable or sustainable sources for packaging materials. Hiring a printing company that prioritizes sustainability is a great first step!
2) Online shopping
As more consumers turn to online platforms for their shopping needs, packaging design must reflect brand values. CPG (consumer packaged goods) packaging can enhance the customer experience by using eye-catching designs or incorporating information such as product descriptions or instructions.
Quality CPG packaging also plays a critical role in ensuring that products arrive at their destination in good condition and without damage.
3) Handmade designs
Choosing handmade designs for packaging can be a valuable strategy for brands looking to boost the authenticity appeal of their products.
In today’s market, consumers are increasingly seeking out products that are unique, handmade, and crafted with care, and handmade packaging can help to communicate these qualities.
Minimalist design is characterized by its simplicity and clean lines and often uses a limited color palette and minimal graphics or text. By using a minimalist design, brands create a sense of elegance and sophistication that can appeal to consumers looking for high-quality products.
Additionally, minimalist design can help to create a sense of calm and clarity, which can be particularly appealing in today’s fast-paced world.
5) Range of texture
Are you looking to create an engaging brand experience? Using textured materials or finishes in your packaging creates a sense of touch and movement that can capture consumers’ attention and encourage them to interact with the packaging.
For example, embossed or debossed designs, matte or gloss finishes, or textured materials such as linen or suede can add depth and interest to the packaging and create a more memorable and distinctive brand experience.
By offering customized packaging options, brands allow customers to create their own designs or add personal messages or details to the packaging. The option creates a sense of ownership and connection with the product and can make the customer feel that the product is more special and unique.
For example, an organization that sells personalized gifts may offer customers the option to add their own message or design to the packaging, creating a truly unique and one-of-a-kind product.
Package design experts in South Florida
At Ritter’s Printing & Packaging, our team offers printing services for packaging, folding cartons, and more. We try to stay on top of the trends and align our offerings to meet the needs of our customers.
If you’re looking for expert printing services in Fort Lauderdale, then we’ve got you covered. Give us a call at 954-771-7204 or contact us online.