When you’re looking to create a product label that will stand out, it’s important to put thought into every detail, including the design of your label, as well as the information it contains. A well-designed label should clearly convey what the product is and what the brand stands for.
In order to create an effective product label design that is both visually appealing and effective, follow these five tips.
Consider brand
Before designing the perfect label, consider your brand. Considerations include:
- What does your business stand for?
- How does this product align with your brand?
The product label design should extend the messaging of the brand and include company information such as your logo.
Color scheme
Colors influence customers buying decisions and creative use of color can help products stand out. Red and yellow are revered for their ability to increase sales, but they aren’t always the best choices.
Colors should be chosen to complement each other and create a cohesive look that is appropriate for the type of product being advertised. For example, brighter colors may be more appropriate for children’s products, while more muted tones may be better for health and beauty items.
Consider the color of the container used for the product and keep in mind that your logo and color scheme should be consistent across all marketing materials.
Imagery
The images you select should be eye-catching and visually appealing, while also conveying the message you want to communicate about your product and coordinating with the color scheme. Use images or graphics to grab attention and highlight key selling points.
For example, if you are selling a natural beauty product, you might want to include images of flowers or other natural scenery. Conversely, if you are selling a product that is designed for children, you might want to use bright images and more playful illustrations. Exclusivity appeal may rely on a minimalist approach and not include images at all.
Keep the size and shape of the container in mind when choosing imagery too. A rounded container will require different design considerations than a rectangular container with flat surfaces. Imagery should be appropriate for size and shape.
White space
Utilizing white space, or the background space that isn’t occupied with text or imagery helps break up chunks of information. This creates a visual effect that draws customers’ attention to specific areas of the design.
Properly utilizing white space when creating a product label design enhances the chance that a customer will notice the product and be drawn to your message or imagery.
Text
Font type, size, and color show customers exactly what the product is and can do.
Eye-tracking studies show that consumers spend more time looking at the image than the text, so it’s critical to keep your text simple and easy to read. Use clean fonts and limit the amount of text on your label so it doesn’t present as too busy.
Size & shape
A square or rectangular label can give the impression of a traditional product, while a circular or a custom shaped label can make your product look more modern and exclusive.
The size of your label should also be proportional to the size of your product. A large label on a small bottle may look overpowering, while a small label on a large bottle may get lost in the design.
When choosing the shape and size of your label, it is important to consider both the message you want to convey and the practicality of the design.
Choose the right labeling company
Our experienced product label team at Ritter’s Printing & Packaging can create and manufacture custom labels that convey the perfect statement for every project. We offer a variety of materials and finishes for high-quality label design and printing. Give us a call today at 954-771-7204.
