Direct mail continues to be a viable marketing resource for businesses. While it’s important for brands to maintain and engage using their digital channels, direct physical mail is still a powerful channel for driving results. But, like all methods of marketing, companies need to monitor and analyze their metrics to ensure their efforts are effective.…
When it comes to promoting your business through direct mail, who you are trying to reach should be one of your first considerations. Every Door Direct mail and direct mail are two great options to reach your desired market. Let’s explore some of the key distinctions between every door direct mail and direct mail. What…
There’s always something new and exciting happening in the world of marketing. In this case, that “something new” isdirect mail campaigns. That’s right, even with email and social media, physical mail – in an actual mailbox – is trending once again. How can your company take advantage of this recurring trend and create mail pieces…
Marketing trends often go through cycles, what was considered old often has a revival in popularity. Previously, direct mail advertising was often considered outdated, email was the most innovative way for companies to communicate with their customer base. The Internet took over the world as we knew it, making communication faster and easier than ever.…
In a digitally powered world, you may not have considered using direct mail to reach customers and prospects, but it’s a powerhouse for marketing. The lifespan of an email is about 2 seconds, and brand recognition after a digital ad is only 44%. But brand recognition for direct mail is 75%, with an average lifespan…
Did you know that over 70% of Americans prefer direct mail over email marketing? In our digital world, receiving advertisements in the mail makes consumers feel valued by companies. But even with the inherent preference for direct mail, there is always a chance of your envelope going straight into the garbage, unopened. Envelope design plays…