Best practices in direct mail include using an oversized envelope and utilizing color and text on both sides of the envelope. Case Paper did all this and more in a recent mailing we received. Let’s take a closer look and see why it was so engaging for the recipient. Format: The outer envelope is 9”…
With 42% of Americans reading or scanning their direct mail, it is critical to stand out. Seeing an increase in leads or sales is usually a good indication of a successful direct mail campaign. However, without proper tracking methods, it can be difficult to measure its actual performance. Ritter’s Printing & Packaging has created a…
Direct mail continues to be a viable marketing resource for businesses. While it’s important for brands to maintain and engage using their digital channels, direct physical mail is still a powerful channel for driving results. But, like all methods of marketing, companies need to monitor and analyze their metrics to ensure their efforts are effective.…
When it comes to promoting your business through direct mail, who you are trying to reach should be one of your first considerations. Every Door Direct mail and direct mail are two great options to reach your desired market. Let’s explore some of the key distinctions between every door direct mail and direct mail. What…
There’s always something new and exciting happening in the world of marketing. In this case, that “something new” isdirect mail campaigns. That’s right, even with email and social media, physical mail – in an actual mailbox – is trending once again. How can your company take advantage of this recurring trend and create mail pieces…
Marketing trends often go through cycles, what was considered old often has a revival in popularity. Previously, direct mail advertising was often considered outdated, email was the most innovative way for companies to communicate with their customer base. The Internet took over the world as we knew it, making communication faster and easier than ever.…