With all the tools that marketers employ today, statistics clearly illuminate the power of direct mail. However, to make authentic connections with a targeted direct mail audience, brand managers need to utilize tactics that will resonate. Unless a direct mail piece strikes an immediate emotional tie through relevant personalization components and highly attractive designs that…
Why do companies send out direct mail? It could be to generate sales, announce a grand opening, drive traffic to their website, or even wish their clients a happy birthday. No matter the reason, the whole idea of sending a piece of mail is to be read by the end user and then prompt them…
The United States Post Office (USPS) recently sent us a mailing that not only checked off the boxes for best practices but was visually interesting. Attractive artwork can have a huge impact on whether or not your mailing gets opened. Let’s take a closer look. Format: The mailing campaign consisted of an oversized envelope that…
Best practices in direct mail include using an oversized envelope and utilizing color and text on both sides of the envelope. Case Paper did all this and more in a recent mailing we received. Let’s take a closer look and see why it was so engaging for the recipient. Format: The outer envelope is 9”…
With 42% of Americans reading or scanning their direct mail, it is critical to stand out. Seeing an increase in leads or sales is usually a good indication of a successful direct mail campaign. However, without proper tracking methods, it can be difficult to measure its actual performance. Ritter’s Printing & Packaging has created a…
Direct mail continues to be a viable marketing resource for businesses. While it’s important for brands to maintain and engage using their digital channels, direct physical mail is still a powerful channel for driving results. But, like all methods of marketing, companies need to monitor and analyze their metrics to ensure their efforts are effective.…