The global nutraceutical market is expected to reach over 400 billion USD by 2026. The market is highly competitive, and shelves are filled with thousands of products claiming similar benefits. How is your product going to stand out from the rest?
Here are 5 steps to designing an eye-catching and effective nutraceutical label for your product.
1. Understand what your target audience wants
Before you make a single design sketch, make sure you know your target audience better than your competitors do. If you haven’t already, define your target audience and identify their pain points. Paint points are the persistent, nagging issues that your customers are facing. They are the unmet needs that your product aims to fulfill. When you finalize your customers’ top pain points, you know which direction to aim your marketing – specifically, your labeling and packaging.
2. Design with your target audience in mind
Once you know what your audience wants, it’s easier to design a label that will appeal to them. Summarize how your product will impact them in as few words as possible. Statements like “promotes a healthy digestive system,” “supports bone health,” or “controls blood sugar,” helps your customer imagine how they’ll feel when they take your supplement. Including additional health claims help customers know what to expect from your product and encourages them to make the purchase.
3. Include the important information
Because you’re designing a health supplement label, its primary role is informative. Make sure all the necessary information is stated clearly to meet FDA guidelines and establish trust with your customers. Essential information includes:
- The name of the product
- Net quantity of the container
- Nutritional information (serving size, total calories, critical components, percent daily value)
- List of ingredients
- Name and location of manufacturer, packer, or distributor
You can refer to the FDA’s Dietary Labeling Supplement Guide for a full breakdown of the information you need to include in your label.
4. Use consistent and attractive branding
When designing a nutraceutical label, you want to create a design that customers will easily identify in the future. You can do this by creating cohesive branding that you carry from product to product. It’s important to keep all font and layout choices the same. This cohesion creates a clear brand identity that your customers will easily identify and return to. Use different colors and images to help customers identify different products.
5. Take your labels a step further
We know that subtle variations in label texture can sway a customer one way or another. That’s why we offer several embellishment techniques to upgrade your labels even further. You can enhance your labels with a glossy finish, matte finish, soft-touch lamination, embossing, foiling, and die-cutting. These techniques elevate your product labels to create something eye-catching and memorable.
Custom nutraceutical label printing by Ritter’s Printing & Packaging
With over 30 years of experience in the printing and packaging industry, we know that getting noticed is the key to success. Let us work with you to design and create custom nutraceutical labels for your business. We pride ourselves on providing quality printing services on time and on budget. Contact our team today and let’s get started creating the labels your product deserves.
