No matter what type of product you make, it’s important to invest in its label design. This is what ensures your brand stands out when it’s on display. Creating labels that catch the attention of consumers may not come easy to you, but to us at Ritter’s Printing & Packaging it does. Allow us to teach you about the different finishes we offer when designing your label. From there, we can help recommend what will allow your product to leave a great first impression.
What’s The Difference Between Label Finishes?
Customers can use multiple finishes to create unique branding for their labels. These finishes can also add protection to your product. Our philosophy is when you get noticed, you get business. We will work closely with you to create labels that make a statement. Our high-quality labels can be printed in different sizes, shapes as well as materials. Learning the difference between these finishes will help make the design process easier.
Laminates
This is a plastic film material that offers a physical layer of protection. It keeps your product safe from moisture, abrasion, and light. We offer matte, gloss, soft touch, and specialty textured and colored film laminates.
Varnishes
Varnishes are clear liquid coatings that can create some unique effects on your product’s label. They are available in both gloss and matte and can be used on the entire label or as a design technique used to highlight specific areas called spot coating.
Finishes
Finishes alter the surface of a product to create a special effect or some durability. Embossing offers a raised paper texture effect while debossing does the opposite, creating indents or depressions in the material you’re using for your labels. Another finish is die-cutting, which offers unique cutouts that creates custom packaging and labels.
Hot Foil Stamping is another packaging finish that uses a machine and a metal plate to apply a foil film of your design onto the surface. The plate strikes the foil and presses it to the substrate. Heat causes the foil to adhere to the design surface. This creates a metallic finish. At Ritter’s Printing & Packaging, we offer various foils, metallics, holographic and clear foils.
What Things Should Be Considered When Designing Labels?
Color definitely plays an important role in product labels. They help a consumer identify your brand and draw attention to your product. Introducing color is a great way to pique someone’s interest and have them wanting to know more. A minimalist color approach can convey luxury while a brightly colored design can also engage the viewer in a well thought out layout. The shape also plays a factor in grabbing someone’s attention if designed as a creative element that enhances the overall concept. Be strategic when choosing yours. Our design team can help you create an eye-catching label that stands out online or on a shelf among your competitors.
Why Does Having the Right Finish Matter?
A major influencer of choosing the right finishes is considering how long you want your label to last and the conditions that it may face. Some finishes are great for both indoor or outdoor climates while some are only used to achieve a certain image. Whatever you need in terms of labels, there is a finish that is right for your product. Our printing experts can help you select the right finishes to create great labels.
Start the Label Creation Process
We are always happy to help make our client’s product labels become a reality. We’re here to meet all your printing needs – contact Ritter’s Printing & Packaging to learn more about the finishes we offer by calling us at 954-771-7204 or by following Ritter’s Printing on LinkedIn to stay up to date about our label design services.
