We’ve all heard of the expression, “Don’t judge a book by its cover.” But the reality is, we all do it, and not just with books. We tend to judge the legitimacy of businesses and products by the quality of labels, packaging, and design. Right or wrong, it’s simply a fact of life.
Your product has just a few seconds to grab someone’s attention, prompting them to pick it up or pass it by. The best way to make the most of this opportunity is to have a label that is attention-grabbing while also professional and clear.
Here are a few suggestions on how to make your product labels ready for the marketplace.
Keep Information Short and Sweet
Having too many words on a label, even if they are all informative, will result in skimming and loss of interest. Potential customers are looking for clear, concise information that they can understand quickly as they meander down the store aisle. Content overload will ultimately lose their attention.
What are the most important facts about your product? What makes it stand out compared to others in its class? Communicate this information in clear, short statements.
Keep Your Design Simple
What emotion or feeling do you want your label to invoke in potential customers? Focus on just one, using only a few colors rather than multiple design elements to keep a consistent focus. A quality, cutting edge design connects with consumers by creating a certain mood with color to convey a particular vibe.
Use Visuals When Possible
Speaking of cutting-edge design, you’ve undoubtedly heard the expression, “A picture is worth a thousand words.” When it comes to gaining attention for your product, a well-crafted image can convey a certain “taste” or “smell” with just one glance; words may not even be necessary. An experienced graphic designer can show you how certain images can “say” more than words can.
Be Clear and Honest
Depending on the nature of your product, it may not be right or safe for everyone. This is particularly true if your specialty caters to specific health needs or lifestyles. While images can do most of the “talking,” you may need to create a brief but honest message on your package about how the product should be consumed. This is the key to providing good customer service and ensuring good reviews. You want your product to be consumed by people who will benefit from it. Consumption from the wrong audience could result in negative reviews.
Find A Quality Label Printing Company
Unless you have a background in graphic design, creating labels for your product is a task best left to a professional. When you want your label to be attention-grabbing and professional-looking, the right company can help you achieve this effect in a way that is better than you imagined. A label printing company will not only know which colors and images will work best for your product, but which materials work best for your product (food products, for example, require food-grade printing material).
As a business owner, you have a lot on your plate already. Designing and printing the right label for your product is one less thing you need to worry about.
Label Solutions and More in South Florida
At Ritter’s Printing & Packaging, we know how important first impressions can be. That’s why we specialize in high-quality, dependable printing and label design. Whether your business needs new brochures, is launching a new product, or needs specific packaging, we’re here to help. We can also help design stickers, tags, and more. To learn more about our services, call us today at 954-771-7204 to get started.
