If you are in the business of producing and/or selling nutraceutical products, you’ll understand how competitive the industry is. The demand for nutraceutical products is rapidly growing, however, this also means competing products are coming to market all the time. When it comes to standing out above the rest, an increasing number of nutraceutical companies are taking a closer look at their product labels.
Increased demand for nutraceutical products
We’re seeing an increase in the demand for nutraceutical products and this is primarily due to an increase in awareness of the various health and wellness benefits they offer. Being healthy is a top priority for Americans across the country and nutraceutical products are increasing in popularity as their various benefits become more widely known.
While the growth in demand is great news for any nutraceutical business, it also means an increasing number of new products are coming onto the market. So, how do you set yourself apart?
How to make your nutraceutical product stand out?
How do you get your nutraceutical product noticed, in such a competitive and growing market? One way is through your labels.
Labels are a critical part of marketing your nutraceutical product. They are your first and often only opportunity to make an impression on consumers and with the amount of competition in the market, you need to make sure they shine.
Make it clean
We’re not only talking about simplicity but also referring to highlighting the fact that your product is safe to consume through ‘clean labeling’. It has changed the way companies around the world market their food and beverage products. Clean labeling refers to products that highlight minimal ingredients, ones that are natural, recognizable, and perceived as better-for-you. What initially began sweeping through the nutrition and F&B industries a few years ago is now mainstream.
Your nutraceutical product needs to speak to your target audience and you can accomplish this by highlighting what makes your product the safer choice when compared to the competition. Don’t only focus on what’s in your product, but focus on what’s NOT in it for example, no artificial ingredients, no gluten etc.
Make it high quality
Creating trust in a brand is critical to the sales process and this can be accomplished by having high-quality nutraceutical labels, both in terms of the material and design. There are studies that look at consumer behavior and the importance of labels, especially when it comes to consumer decisions and loyalty.
Are you considering how the label feels when it’s in your hand? When it comes to the actual design of the label, what imagery are you using? How does the design exude that the product is of high quality and safe to use? These are key when it comes to your product standing out above the rest. You only have a second to make a good impression on your target audience. By ensuring your label is of high quality, both in look and feel, you’ll stay one step ahead.
Partner with the right labeling company
At Ritter’s Printing & Packaging, our experienced label team have experience in creating custom labels that make a statement while being delivered on time and on budget. Give our team a call at 954-771-7204.