Commercial printing is more than business cards, letterhead, and envelopes. It’s an opportunity to get your brand out there in ways that digital mediums cannot. It says that you have made an investment in your business, so prospects take you more seriously. Commercial printing, along with the experts that produce it, can help you tap into the psychology and the trends that support and advance your business goals.
How Printing Companies Can Help Your Business
Here are just a few ways how custom printing can help your business thrive:
Tangibility
Think of the times where a company’s poster, brochure, flyer, business card, or postcard really captured your attention. What was it about the images that grabbed you: the slogan? The unique font? The bright colors? What about the texture and weight of the paper?
Printed materials have the potential to gain more attention than internet ads: ten to thirty times more. Print is a physical product with weight and dimension. It can be saved for later and read when you are ready, giving it more permanency (print is also a lot less annoying than many digital channels). Take it with you, pass it along, make notes for future reference: it all increases the likelihood of making a lasting impression.
Credibility
High-quality advertising materials give off an air of professionalism. They say to the world, “I take this company seriously.” As visual creatures, humans are naturally attracted to colors and engaging graphics.
But a good business doesn’t stop there—the quality and content must appeal to an interest or need of a customer. A commercial printing company can help you excel at both of those things. Using special papers, eye-catching embellishments and the latest printing techniques will help you get noticed by new clients.
Boost Engagement
Even as technology continues to advance, printed products still have a lasting effect. Internet ads disappear as soon as you close out of a browser. They saturate your feeds and reappear at the most inconvenient times. Commercially printed mail, for example, gets fifteen times the response rate of a marketing email. If your customers are worth pursuing, a commercially printed piece is one of the most effective marketing tools you can leverage.
Increase Brand Loyalty
Brand loyalty refers to the customers that keep coming back — your business “regulars.” These are the people who will recommend your business over others that are similar. No matter how much technology advances, word of mouth is still one of the most powerful forms of advertising.
If it’s applicable to your business, consider using printed products such as punch cards or rewards cards with your brand logo. As customers make purchases, they get a punch mark on their card to eventually earn something discounted or free. This is a tangible item that customers will see in their wallets and remember you. If customers can personally benefit from their patronage, you will earn their trust.
Expand Your Audience
Email marketing lists are crucial, but don’t forget the importance of printed materials you can mail out for people to put on their refrigerators. This will help your brand stay in the minds of potential customers. The combination of online and print marketing will help you reach the most people.
Commercial Printing in South Florida
Need help with marketing or branding? Ritter’s Printing & Packaging has you covered. Call us at 954-771-7204 to learn about the many commercial printing services we offer today!
