With intense competition in the beauty industry, it’s vital to have a product label that stands out. Your beauty products aren’t always displayed alone on store shelves, so your label must be captivating, creative, and effectively convey all necessary information to your customers.
Here are some important tips to consider for successful branding and labeling.
Five essential beauty product label tips
Marketing your product effectively is just as important as producing a great product. One of the most crucial methods to achieve this is through product labeling.
When introducing your brand to new customers, your product branding needs to convey your values, product benefits, and how your customers will benefit from them.
In the beauty market, custom labeling is the leading method to help your brand stand out.
1) Establish a consistent brand identity
Your brand’s style is key, and it encompasses more than just the aesthetics of your product label. It’s essential to link your labeling to your brand identity to establish a consistent presence in the retail space. Customers should be able to recognize that your products belong to the same brand.
However, brand elements such as logo, slogan, and color schemes should be consistent throughout your social media channels, your website, marketing materials, and your product labels. This brings a sense of cohesiveness to your customer’s shopping experience and encourages customers to try out more products from your product line.
Your brand style is going to be influenced by your target market, and comparing it to other industry leaders can help you strike a balance between your brand’s personal style and what appeals to customers.
2) Comply with regulations
The FDA sets strict regulations that protect both companies and consumers. To ensure transparency for your customers and gain their trust, your product packaging must include information such as:
- Product volume
- Product description
- Full ingredient list
- Manufacturing facility name
- Your business information
3) Set expectations
Customers need to know what to expect from your product. Your product packaging should clearly state the claims you’re making and provide sufficient information for customers to make an informed decision. They should know from your product label what they can expect and most importantly, the claims need to be accurate.
4) Brand values
If your brand has specific values during production, they should be prominently displayed on your product packaging.
Consumers are drawn to sustainability-driven practices, ethical sourcing, cruelty-free production, and vegan-friendly products. Making this information visible helps establish your brand as trustworthy and can be a significant factor in making a sale.
For example, a review of INKEY List packaging reveals that consumers are motivated by recyclability and sustainability.
5) Explore materials and printing techniques
Unleash your imagination by exploring unique materials and printing techniques to elevate your label design. You can use materials such as paper, vinyl, and holographic plastic.
Enhance your labels with embellishments:
- Gloss, matte, or soft-touch lamination and coating
- Hot and cold foil stamping
- Embossing, textures, and scents
Let your imagination run wild with the endless possibilities of innovative materials and printing techniques!
Custom product labels by Ritter’s Printing & Packaging
At Ritter’s Printing & Packaging, we have decades of experience in custom product labeling. We can help you reach your target market successfully and make your products stand out with creative and innovative design techniques that align with your brand’s style.
Give us a call at 954-771-7204 to learn more about our custom labels. We look forward to partnering with you on your next project.