Folding cartons grab attention, inspire consumers, and protect your product throughout its retail shelf-life. Folding cartons are commonplace in retail, but that doesn’t mean your packaging should be common. It’s time to elevate your product with paperboard folding carton upgrades.
A great way to grab and maintain a customer’s interest is to incorporate interactive components into your packaging. Hinged cartons with two separate compartments that can be opened like a book immediately encourage consumers to interact with the packaging. This method can be combined with an inside reveal to enhance anticipation and build excitement.
From embossing to foils, there are many great effects that can be used to create exciting new designs. The packaging design can be enhanced by adding some outstanding visual effects. Give your folding cartons a dazzling appearance using pearlescent coatings, unique stocks like kraft, printing with metallic inks, and glitter coatings.
Add windows to the design
The incorporation of plastic windows directly into the construction of a carton enables the consumer to form that first impression of the product in a retail setting. Printed products can include smaller windows to emphasize texture, color, or other detail. These features can also create an exciting “sneak peek” effect and immediately signal the consumer that the product has exclusive and high-quality offerings.
Distinct shaped designs
Sometimes, a box’s shape can be more important than its purpose. Why limit yourself to the ordinary if you can design a custom shape? Shapes like hexagonal or octagonal prisms not only have a distinct appearance that grabs the attention of customers but also offers more surface where creative designs and content can be positioned. When exceptionally shaped packages are offered, they can arouse curiosity, capture attention, and spawn interest.
Packaging with sustainability
Packaging is essential to the success of any business. Packaging crafted with sustainability in mind can help a brand set itself apart. Innovative design paired with renewable resources helps meet the demands of today’s ever-changing marketplace.
Paperboard is easier to recycle
Cardboard boxes and paperboard containers are compostable and recyclable. Depending on the percentage of post-consumer waste content, they can be converted into other materials and papers like kraft, corrugated, or chipboard. With paper already mainstream in recycling programs, the public is used to recycling so your packaging is more likely to be re-processed multiple times. Even if your package is made with partially recycled materials, some consumers may find that appealing which can impact their buying decision.
Clients can choose paperboards with more recycled content
Paperboard is a popular choice for packaging because it’s lightweight and sturdy. Recycled paperboard is created from recovered paper waste, making it the perfect economical alternative in the industry. Clients can choose from a variety of recycled content options. For many clients, sustainability is a main priority when considering a packaging material.
Get creative with Ritter’s Printing & Packaging for your paperboard folding carton needs
In the world of marketing and product packaging, Ritter’s Printing and Packaging is a leader in providing paperboard boxes and other types of packaging. One of our goals is to make your products stand out above the rest by helping you get a strong brand identity through your customized packaging. Give us a call today at 954-771-7204.