Brand image and first impressions are essential to creating an experience for your customers. This is important for cannabis and CBD retailers as you want your clients to trust that they’re in good hands. It’s all about creating an experience for your customers instead of just giving them a product. We’re here to help you give your products the finish they need with custom packaging.
Linking custom packaging and customer experience
When you sell to customers, you’re selling more than just the product in the box. From seeing your product on a shelf, to how your customers store your products at home, the branding and boxing convey your brand image. Custom packaging also gives prospective customers an idea about your business at a glance, the feelings you want to evoke, and the market you cater to.
You can change the way customers interact with your packaging in many ways, all using custom packaging. There are many benefits to custom packaging: using textured boxes, foil, embossing, and cohesive labels and branding to give your brand a heightened sense of luxury.
These value-adding enhancements improve first impressions, create eye-catching packaging that stands out on store shelves, and influence how customers perceive your brand.
Focus areas for cannabis and CBD packaging
Along with the standard recommended practices for individualizing your brand through packaging, there are certain focus areas we recommend for cannabis and CBD products. These are related to the market you’re aiming to reach and the values you want to portray with your brand image.
Finding professionalism
As with all medicinal products, your packaging must convey professionalism and security. You should clearly state what your product includes and comply with all FDA requirements,
With creative branding, you can incorporate this into your marketing strategy. Customers want to know that you’re a brand they can trust, and your packaging should portray this. If you keep your packaging on the formal side, you’re adding a level of luxury and professionalism to your brand.
Relaxation
CBD products come in a wide range of applications, from oils, edibles, and tinctures, to vapes. Often these products are used by people who want to relieve anxiety and stress so promoting a relaxing atmosphere is important.
Integrating the packaging for these products with natural images, simple branding, and calming color schemes helps create CBD packaging that is professional and appealing.
Natural inspirations
As a natural product, a key inspiration for your packaging could include natural themes. Custom packaging for tinctures, bath bombs, and subscription boxes gives an opportunity to add natural themes that contribute to your brand image.
Custom packaging also extends to the materials you choose for the box or label. We source sustainable packaging solutions that are eye-catching and environmentally friendly, a great fit for natural-inspired branding.
Custom packaging from Ritter’s Printing & Packaging
At Ritter’s Printing & Packaging, we have extensive experience in the packaging industry, and we’d love to help your company find custom packaging solutions that are right for your brand image.
We offer sustainable and creative packaging options, customized to your brand strategy for your products. We know how to create a cohesive brand experience for your customers and use the right packaging techniques to fit your products’ styles. Contact our team today at 954-771-7204.
