As of 2022, 37 states, three territories, and the District of Columbia have legalized the medical use of cannabis products, offering a business opportunity for industry specialists.
A well-designed CBD or cannabis label helps the product stand out on store shelves and ensures consumers have the necessary information. Labeling is mandated by federal and state laws to guarantee the safety and accuracy of the products.
Designing an attractive and legally-compliant label for CBD and cannabis products is important for several reasons, and we’re here to offer guidance on best practices.
Legal requirements for CBD labels
Designers must follow federal and state laws regarding the labeling of CBD and cannabis products. These requirements can be complex and subject to change, so it’s important to understand all details.
Federal and State requirements
At the federal level, the Food and Drug Administration (FDA) has issued guidance on warning labels, and they are very strict about using false claims. While not all states require an FDA warning statement, it’s best to include standard statements associated with health products.
For example.
- Mention if the FDA has not evaluated the product for safety and efficacy.
- Warn for usage for pregnant or breastfeeding women, children, and potentially at-risk people.
- Include information that the user could fail a drug test for CBD or cannabis.
State laws regarding labeling can vary, with some states having more stringent requirements than others. It’s important for manufacturers and sellers of CBD and cannabis products to stay up-to-date on the latest laws and regulations to ensure that their products are properly labeled and compliant with both federal and state laws.
Information requirements
The exact information required for CBD labels vary based on state and federal laws, however, the following information is important to include:
- Ingredient list, including a list of all active ingredients and their respective amounts.
- Dosage instructions and recommended serving size.
- Net weight or volume of the product.
- The name and place of business of the manufacturer, packer, or distributor.
- The name of the product.
- Intended product use, such as “For topical use only” or “Not for human consumption”.
- Necessary safety information, such as allergen warnings.
- Expiration or batch dates, if necessary.
Design options for CBD labels
Label design can influence consumers and the design of a CBD label should consider the consumer experience and grab their attention on a packed shelf.
There are a few key details to keep in mind when designing your label.
Color, font, and imagery
When choosing a color scheme and font for your label, consider how it stands in contrast to the competition and how it aligns with your brand. Bright, bold colors and simple, easy-to-read fonts are good choices. Consider including images or symbols relevant to the product or its benefits. Most importantly, maintain a consistent product design to achieve brand recognition.
It’s also important to consider the materials and finishes you want to include in your label design. As a tip, it’s worth considering embellishments, paper, and eco-friendly options.
Consumer experience
When designing, ensure that the label is easy to read and the information is easy to find. Important information, such as the product’s ingredients and dosage instructions, should be clearly displayed while adhering to legal requirements. Use clear, simple language that is easy to understand, and avoid technical jargon or complex medical terms.
Consider using icons and other visual elements to communicate information quickly and clearly. Use a logical order for the information, and start with the most important details, using bullet points or numbered lists for easy organization.
Achieve compelling CBD labels with a reliable label printer
By keeping these tips in mind, your CBD label will be able to catch the attention of your target audience and ensure that they have all the information they need to make an informed buying decision.
At Ritter’s Printing & Packaging, we transform your design into an effective label for your cannabis and CBD products. Choose from a range of different materials and embellishments to make your product stand out.
Give us a call at 954-771-7204 to find out more about our label printing services, or contact us online.
