Knowing how to create well-designed product labels is important and it often comes down to creativity. In this article, you will learn how to use the elements of clear labels to create compelling labels.
If you know how to properly use it, clear materials are unique and eye-catching. Clear labels can help illustrate a look as if there is no label. They are simple and work well with an array of colored containers.
Knowing your target audience can help you decide what colors work best with your label and the product itself. For instance, colors darker in hue tend to appeal to men and young boys. On the other hand, brighter, more vibrant colors are more likely to attract women and girls.
But, this doesn’t mean that this always holds true, which is why it’s highly important for you to be creative with your color choices. By doing simple research, you can better determine what color dynamics will attract your target market.
Keep in mind that white is another opportunity for design on clear labels. Printing white under full color gives all other colors a more normal saturation of color whereas just a four-color process on clear will allow for some transparency under the ink. White itself can be used as a graphic element.
Factoring in the readability of your label is one of the most important elements in designing your label. If potential customers are walking past your product in a store or are browsing online, you have two to three seconds to capture their attention, so making sure your label is retail-ready is necessary.
If your product label is not easy to read with just a glance, then you most likely will have a greater challenge getting consumers to stop and look at your product. Make sure important information is clear and concise. Consider this: a product label should be readable from 6 feet.
Just like picking the right colors, materials, and graphic images for your label are crucial, so are the types of fonts used on those labels.
Avoid using standard computer fonts, such as Calibri, Arial, or Times New Roman. Nothing is unique about these basic fonts. Instead, opt for fonts that are unique and that will stand out on your clear labels.
Local Printing Services Near Me
When creating unique, engaging labels, it’s important to remember that the material, graphics, colors, and fonts you use can make a difference in how your product stands out.